Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 2 of 2
Full-Text Articles in Business
Beyond The Pitch: Exploring The Process Of Entrepreneurial Sales Communication, Gracemarie Mike Fillenwarth, Emily Nolan
Beyond The Pitch: Exploring The Process Of Entrepreneurial Sales Communication, Gracemarie Mike Fillenwarth, Emily Nolan
College of Communication & Creative Arts Departmental Research
No abstract provided.
Prototypical Dimensions Of Business Opportunity In Early Stages Of The Entrepreneurial Process, Silvia F. Costa, Susana C. Santos, Antonio Caetano
Prototypical Dimensions Of Business Opportunity In Early Stages Of The Entrepreneurial Process, Silvia F. Costa, Susana C. Santos, Antonio Caetano
Rohrer College of Business Departmental Research
The purpose of this paper is to describe how individuals with no entrepreneurial experience use prototypical dimensions of business opportunities at the first two stages of the entrepreneurial process: recognition and decision to launch a venture. Previous studies have described the business opportunity prototype (Baron & Ensley, 2006); however, they do not describe how it is used and rely on retrospective data and entrepreneurs' prior experience. We intend to overcome these gaps by using two hypothetical scenarios and three conditions, creating a first entrepreneurial experience for individuals, having thus a 2 (scenario A and B) X 3 (condition: "Problem solving", …