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Articles 1 - 5 of 5
Full-Text Articles in Business
Visiting Nurse Services Of Newport And Bristol County: Increasing Program Awareness For The Help At Home Program, Nick Villeneuve, Monique Fedora, Jon Nessa, Kevin Nash, Joel Cooper, Arnold Robinson
Visiting Nurse Services Of Newport And Bristol County: Increasing Program Awareness For The Help At Home Program, Nick Villeneuve, Monique Fedora, Jon Nessa, Kevin Nash, Joel Cooper, Arnold Robinson
Business
We came up with the idea of using a cost analysis to clearly demonstrate the advantage of home care vs. hospitalization. John Hopkins Bay view Medical Center conducted a study within their geriatrics unit to test their Hospital At Home program against typical on-site care at the hospital. The study was held over the course of 30 days involving hundreds of patients across three cities and the results were staggering. Not only was at home care 32% cheaper ($5,081 versus $7,480) but also overall customer satisfaction was significantly higher.
Crossroads Rhode Island: Proposed Social Enterprise Business Plan, Joel Cooper, Joe Brookes, Darci Lake, Victoria Fernandez, Matt Rosenfield, Arnold Robinson
Crossroads Rhode Island: Proposed Social Enterprise Business Plan, Joel Cooper, Joe Brookes, Darci Lake, Victoria Fernandez, Matt Rosenfield, Arnold Robinson
Business
Crossroads Rhode Island provides their clients with a continuum of care that includes basic emergency needs, shelter, housing, case management and vocational services for individuals and families. In order to provide these services they rely on the generosity of their donors and supporters who have helped Crossroads to become the largest homeless services organization in Rhode Island. It is important to Crossroads that they stick to their core values of safety, respect, and effectiveness when helping the homeless or at-risk individuals and families secure stable homes.
Bristol Maritime Center Operations Manual, Hank Kniskern, Ellen Hassett, Arnold Robinson
Bristol Maritime Center Operations Manual, Hank Kniskern, Ellen Hassett, Arnold Robinson
Business
Economic studies have indicated that visiting boaters spend between $25‐$300 per day per person ashore. The upper end of this average were visitors associated with regattas or events. $70 was the average expenditure used in the Bristol projections. It is important to note that Bristol’s marketing initiative can have a major influence on the level of visitor spending. For instance, coupons and information about local stores and restaurants do have a positive effect. Promoting the harbor for yacht club cruise events is not only appreciated by the event organizers, but is financially advantageous to Bristol.
Youthbuild Providence: Public Relations Plan, Madeline Armater, Clayton Durant, Michelle Ryder, James Paternostro, Kaiwen Zhu
Youthbuild Providence: Public Relations Plan, Madeline Armater, Clayton Durant, Michelle Ryder, James Paternostro, Kaiwen Zhu
Marketing and Communications
Understanding what incentives drive businesses to partner with non-profits, as well as understanding what media business owners will pay attention to can help our firm get YouthBuild Providence’s name and message in the correct places that will have a higher probability of being consumed by these higher level managers or small business owners. To get the message out correctly, we are going to leverage the use of social media and local media to push our message out to small businesses.
Community Preparatory School: Alumni Relations Plan, Arnold Robinson
Community Preparatory School: Alumni Relations Plan, Arnold Robinson
Marketing and Communications
When trying to get people to understand your message, you can use the Uses and Gratifications theory which talks about how people tend to pay attention when they are entertained, informed, their opinions get reinforced and they have a sense of belonging. Our message will get people to pay attention because the Alumni already have a sense of belonging to CPS, and it informs and reinforces their opinions about caring for their Alma mater. We will get Alumni to believe this message by holding events and other activities in which they can be a part of.