Business Commons^™

Your Emerging Career Assignment Focused On Procter & Gamble, Madeline Hoffman

School of Business Student Scholarship

Major: Marketing
Faculty Mentor: Dr. Mark DeFanti, Marketing

Ama Pods Case Competition, Caroline Hoffer, Ethan Foley, Erika Markiv, Lukas Grover, Tyler Duff, Kaitlyn Novarro, Jacob Lemanowicz

School of Business Student Scholarship

Caroline Hoffer ’22
Major: Marketing

Ethan Foley ’22
Major: Marketing

Erika Markiv ’22
Major: Marketing and Economics

Lukas Grover ’22
Major: Marketing

Tyler Duff ’22
Major: Marketing

Kaitlyn Novarro ’22
Major: Marketing

Jacob Lemanowicz ’22
Major: Marketing

Faculty Mentor: Professor Rae Caloura, Marketing

The goal of this project was to create an integrated marketing communications plan for the company PODS. PODS wanted to target those looking to relocate for jobs as well as college students. Our team created the “Moving Off the Streets” campaign. During this campaign, a certain percentage of the sales of PODS storage containers would be donated …

Proposed Acquisition Of Paytronix By Hubspot, Madeleine Scotti

School of Business Student Scholarship

Madeleine Scotti ’21
Major: Marketing
Faculty Mentor: Dr. Mark DeFanti, Marketing

For this case study, I was tasked with determining which parent company would be best to acquire Paytronix, a customer loyalty SaaS company, along with one that the parent company should delete in its place. Throughout my research, I concluded that HubSpot, the SaaS company that produces marketing, customer service, and sales software, would be the best fit to acquire Paytronix. In order to make this decision, I utilized the strong brand association, HubSpot’s trend of acquiring firms, and Paytronix’s specialization to justify this acquisition. Likewise, I utilized these …

The Decline In Brick-And-Mortar Shopping, Patrick Stephens, Crosby Colyer, Caroline Mohan, Lucas Pinter, Kyle Meyer

School of Business Student Scholarship

Patrick Stephens ’23, Marketing major
Crosby Colyer ’23
Caroline Mohan ’23, Marketing major
Lucas Pinter ’23
Kyle Meyer ’23, Marketing major, Spanish minor
Faculty mentors: Dr. Kevin Newman and Dr. Mark DeFanti

There has been a decline in the number of consumers that were partaking in in-person retail shopping especially during the holiday season. We wanted to understand the causes that existed behind this change in brick-and-mortar retail. The two problems that we discovered were Covid 19 and the inability for stores to enforce their guidelines, along with this is the movement towards convenience within the commerce world. With a …

Your Emerging Career: The Dallas Cowboys, Gregory W. Assad

School of Business Student Scholarship

Major: Marketing
Faculty Mentor: Professor Rae Caloura, Marketing

Your Emerging Career: Nike, Meghan Reynolds

School of Business Student Scholarship

Meghan Reynolds ’24
Major: Finance
Faculty Mentor: Professor Rae Caloura