Business Commons^™

Hdm Model For Assessing The Readiness/Optimization Of Restaurant Delivery Systems, Moise Degand, Duane Murray, Yaya Sirimongkarakorn, Mohammed Thawab, Mohammed Zaid

Engineering and Technology Management Student Projects

This paper assesses the readiness and the optimization of restaurant delivery systems. The restaurant industry has suffered a lot economically during this past year. Several restaurants didn’t survive the pandemic and others still are still struggling to remain open due to local and federal laws preventing gathering in a restaurant. To survive during this pandemic, restaurants will need to pivot and change their day to day business operations. Two surveys research were conducted based on our initial Hierarchical Decision model’s category containing safety, quality, service, economics. One survey was sent to a few restaurant owners and the other was sent …

Strategic Analysis Of Mirror: The Gym, Neeti Verma

Engineering and Technology Management Student Projects

The home gym equipment market has many local and global manufacturers competing for a higher market share. The market for gym equipment has traditionally been composed of commercial fitness facilities, hotels, and offices. The home equipment market has been rising amid COVID-19 pandemic. There have been a few new entrants with high technology in the home gym equipment market.

This paper looks at one such company and performs a strategic analysis of its product and would analyze the strategies used by the company to gain market share, performs external on the industry, and tries to propose a path forward for …

Strategic Management Of Digital Contact Tracing Technologies: Covid-19 And Singapore, Yaya Sirimongkarakorn

Engineering and Technology Management Student Projects

The emergence of the COVID-19 virus and global health pandemic has sparked a rapid need for new digital solutions. Singapore took a strategic lead by paving the path towards innovating digital contact tracing (DCT) technologies to contain the spread of the virus. The nation’s expedited response and model for DCT has shown to be one that many countries can take example from, regardless of experiencing hurdles in gaining sufficient user uptake initially. The concerns surrounding data security and privacy has fueled the movement for DCT technologies. With the vast majority of the population being involved, many aspects need to be …

Data Are In The Eye Of The Beholder: Co-Creating The Value Of Personal Data, Marta Stelmaszak Rosa, Glenn Parry

Business Faculty Publications and Presentations

The value of personal data has traditionally been understood in economic terms, but recent scholarship casts the value of data as multi-faceted, dynamic, emergent and co-created by stakeholders. The dynamics of the co-creation of value with personal data lacks empirical study. We conduct a case study of the development of a personalised e-book and find different perceptions of the value of personal data exist from the firm, intermediary and customer perspective: means to an end, medium of exchange and net benefit. The different data perspectives highlight ontological differences in the perception of what data are. This creates epistemological tension and …