Business Commons^™

Ossia Marketing Plan - Hearing Aid Batteries & Starkey Partnership, Abdalilah Owaishiz, Bret Hunley, Caitlin Mohnike, Radha Shrikhande, Tyler Stahl

Engineering and Technology Management Student Projects

Using this marketing plan, Ossia, a wireless power technology company, will launch into a new market - hearing aid batteries. By partnering with Starkey Manufacturing, a United States based hearing aid manufacturer, they will be able to capitalize on Starkey’s existing user base and sales team, allowing fast entry into the market.

There are four products that are the basis for this plan - a base antenna, expansion antenna, cloud-based management portal, and a wirelessly powered hearing aid battery (using Cota Powered Technology). Starting with a Total Addressable Market of just over 51,000 people (or approximately $4.6 million in potential …

Strategic Alliances For Technology Adoption: Alliances And Partnerships For Blockchain Adoption, Anju Babu, Charles Weber

Engineering and Technology Management Faculty Publications and Presentations

This paper aims to study the relevance and importance of strategic alliances for emerging technology adoption. The case researched and discussed here is Blockchain adoption in the semiconductor industry. As a technology, Blockchain has been around for over a decade and is known to provide tremendous value in business transactions. However, the adoption has not gained traction mainly due to the fact that it takes a network to adopt an industrial Blockchain and cannot work in silos. Most companies are shying away from it as they haven't explored what makes a successful strategy for adoption. A literature review was done …

Foodini Marketing Plan, Dave Sherman, Rita Snodgrass, Bharat Verma, Michael Oluwole, Oneshin Aiken

Engineering and Technology Management Student Projects

This plan provides the strategic direction for the rollout and marketing of the Foodini 2.0, the newest product from the Foodini division of Natural Machines. The Foodini 2.0 is the second 3D Food Printer produced by Natural Machines. The Foodini 1.0 was marketed exclusively to high end restaurants, with a small number released. The Foodini 2.0 builds on the Foodini 1.0 platform by adding an integrated oven and IoT functionality. With the Foodini 2.0, we will introduce subscription access to the new Foodini Design Library, as well as an option for customers to purchase individual designs. The Foodini 2.0 is …