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Full-Text Articles in Business
Assessment Of Minimum Viable Product Techniques: A Literature Review, Mohammadsaleh Saadatmand
Assessment Of Minimum Viable Product Techniques: A Literature Review, Mohammadsaleh Saadatmand
Engineering and Technology Management Student Projects
Although the minimum viable product (MVP) concept provides a means to test ideas and hypothesis at early stages, it does not indicate that it is easy to build. MVP tests whether your idea solves a real problem that customers are willing to pay for. In order to reach the stage of building a product that people want to use and pay for, we need to make sure product passes certain tests. In turn, MVP techniques/methods are designed not only to test technical questions about the product, but also to assess the viability of business model hypothesis. Once the hypothesis that …
Exclusive Summary: Diabetes Happy Meal, Bhawinee Banchongraksa
Exclusive Summary: Diabetes Happy Meal, Bhawinee Banchongraksa
Engineering and Technology Management Student Projects
Brief summary of application software designed to assist diabetics to make healthy dietary choices, and to offer means to buy ingredients online.
The Dynamics Of Open Strategy: From Adoption To Reversion, Melissa M. Appleyard, Henry W. Chesbrough
The Dynamics Of Open Strategy: From Adoption To Reversion, Melissa M. Appleyard, Henry W. Chesbrough
Business Faculty Publications and Presentations
Innovation has become more open in recent years. Yet the decision to become more open and the challenge of sustaining that openness are not well understood. This is the concern of the “content” branch of Open Strategy, defined as the branch that addresses an organization's open innovation strategy. We examine the initial motivations to adopt an open strategy, and then consider when organizations choose to maintain that open strategy or revert to a more proprietary approach. Similarly, we examine motivations to open up a previously proprietary strategy. We find that these dynamics depend on the organization's desire to either foster …