Business Commons^™

The Intangible Factors Of Design And New Product Development, David L. Driskill

Student Research Symposium

When thinking about product value it is important to realize that there are two main value classifications to take into account, tangible and intangible value. Although it may not seem obvious at first, all values that the consumer receives through using a product, whether tangible or intangible, do not happen by accident. All aspects of a product are built in by design. This is possible because of the intangible factors of the design process and implementation itself that a design team can utilize. The intangible design process is defined by three major layers: the knowledge layer, the emotion layer, and …