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Pittsburg State University

2023

Brand identity

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2023 Strategic Plan For The Meat Shed, Trey Meyers Apr 2023

2023 Strategic Plan For The Meat Shed, Trey Meyers

Graduate Student Creative Works

At the end of June 2022, the author began the process of establishing client relations with a local business in Pittsburg, Kansas, The Meat Shed. One of the co-owners, Matt DeMoss, agreed to let his establishment be a client for a graduate project. After initial meetings. The Meat Shed was seeking to expand their brand identity to potential stakeholders of the Pittsburg community and the surrounding areas. This idea from the client sparked the interest of the author to create a strategic plan to assist in increasing awareness and engagement between stakeholders and the client. In this strategic plan the …