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Consumer Attitudes Towards Using Qr Codes In A Retail Setting, Chris Thayer
Consumer Attitudes Towards Using Qr Codes In A Retail Setting, Chris Thayer
Undergraduate Distinction Papers
Corresponding with the increased use of smartphones and other mobile devices equipped with a camera, quick response (QR) codes have been introduced. QR codes allow large amounts of data (e.g., product information, discounts, usage suggestions) to be compressed into a small, printed square. To access the information, consumers must scan the QR code with a smart device (smartphone, tablet, etc). Korean and Japanese consumers appear more willing to scan QR codes in retail settings compared to their American counterparts. This reluctance is explored through the Technology Acceptance Model (TAM).
Furthermore, consumers’ motivation toward QR code use is made explicit and …