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Articles 1 - 8 of 8
Full-Text Articles in Business
Instructional Designers Conducting Professional Learning Using Social Media: A Phenomenological Study Of Their Experiences Through A Self-Regulated Learning Lens, Pauline S. Muljana
Instructional Designers Conducting Professional Learning Using Social Media: A Phenomenological Study Of Their Experiences Through A Self-Regulated Learning Lens, Pauline S. Muljana
STEMPS Theses & Dissertations
Because the instructional design and technology field is dynamic (Sharif & Cho, 2015; Wang et al., 2021), instructional designers need to pursue continuous, just-in-time professional learning (Carliner, 2018) to improve knowledge, skills, and abilities (Sharif & Cho, 2015; Ritzhaupt & Martin, 2015), without being constrained by location, budget, and time (Muljana et al., 2020; Muljana et al., 2021). On the one hand, the omnipresent social media technologies offer affordances for facilitating this type of professional learning. Such technologies allow instructional designers to reach out to colleagues, search for ready-to-implement strategies, and find relevant, timely information. On the other hand, conducting …
Takin' Care Of Small Business: The Rise Of Stakeholder Influence, William P. Jimenez, Xiaohong (Violet) Xu, Emily D. Campion, Andrew A. Bennett
Takin' Care Of Small Business: The Rise Of Stakeholder Influence, William P. Jimenez, Xiaohong (Violet) Xu, Emily D. Campion, Andrew A. Bennett
Management Faculty Publications
In this Exchange, we consider three crucial boundary conditions that Barnett, Henriques, and Husted (2020) overlooked in their model of diminished stakeholder influence. Although we agree that social media platforms have weakened stakeholder influence in certain conditions, such is not the case for all firms, all stakeholders, or all situations. Drawing from socio-cognitive and self-determination theories, we contend that (a) independent, owner-managed small firms present a context wherein information overload is rendered less of an issue because the information about the firm is more salient to locals; (b) stakeholders can be motivated to influence firms via social media platforms, which …
An Analysis Of The Impact Of Social Media Marketing On Individuals’ Attitudes And Perceptions At Nova Community College, Nya Gibson
OTS Master's Level Projects & Papers
Social media has become prominent in the 21st century. Companies are persistently looking for ways to utilize this new platform within their marketing strategies to increase business growth. Since social media is a networking and communication platform, it is important for companies to create a voice to humanize the business and maintain foot traffic. Although there are studies on how to use social media marketing within a business, there is minimal corroboration available of how social media marketing activities influence a consumer’s buying behavior. This study investigated the effects of social media on consumer attitudes of social media marketing and …
Effectiveness Of Social Media Analytics On Detecting Service Quality Metrics In The U.S. Airline Industry, Xin Tian
Information Technology & Decision Sciences Theses & Dissertations
During the past few decades, social media has provided a number of online tools that allow people to discuss anything freely, with an increase in mobile connectivity. More and more consumers are sharing their opinions online with others. Electronic Word of Mouth (eWOM) is the virtual communication in use; it plays an important role in customers’ buying decisions. Customers can choose to complain or to compliment services or products on their social media platforms, rather than to complete the survey offered by the providers of those services. Compared with the traditional survey, or with the air travel customer report published …
Hashmoney: Exploring Twitter Hashtag Use As A Secondary Ticket Market Price Determinant, Brendan O'Hallarn, Stephen L. Shapiro, Ann Pegoraro
Hashmoney: Exploring Twitter Hashtag Use As A Secondary Ticket Market Price Determinant, Brendan O'Hallarn, Stephen L. Shapiro, Ann Pegoraro
Communication & Theatre Arts Faculty Publications
The growth and prevalence of sport event ticket transactions on secondary ticket market platforms such as StubHub has led to the creation of a body of academic research studying this new phenomenon. Factors such as team performance and perceptions of fairness have been explored for their relationship with the price of secondary market tickets. This exploratory study introduces a new potential price determinant – social media activity – itself a popular online phenomenon that has inspired considerable academic research. This exploratory study of prices for eight National Football League games adds use of official team hashtags on Twitter to a …
Is Every Tweet Created Equal? A Framework To Identify Relevant Tweets For Business Research, Thad Chee
Is Every Tweet Created Equal? A Framework To Identify Relevant Tweets For Business Research, Thad Chee
Information Technology & Decision Sciences Theses & Dissertations
It is a life or death matter for a firm to observe its environment and identify new threats or opportunities quickly. Information technology has increased firm’s speed and agility in responding to environmental changes. Social media offers a vast and timely source of environmental information that firms can readily use gauge public sentiment. Twitter is a high-speed service that allows anyone to “tweet” a message to any interested parties. Firms can access near instantaneous changes in the public mood about any topic by using Sentiment Analysis. These topics range from predicting equities prices to predicting election outcomes. A gap exists …
The Effect Of Xbrl And Social Media On Information Asymmetry: Evidence From Bank Loan Contracts, Dazhi Chong
The Effect Of Xbrl And Social Media On Information Asymmetry: Evidence From Bank Loan Contracts, Dazhi Chong
Information Technology & Decision Sciences Theses & Dissertations
This study analyzes how two information technology advancements, the adoption of XBRL (eXtensible Business Reporting Language), and social media, affect bank loan contracting using a sample of 554 US bank loan contracts in 2011. I hypothesize that the adoption of XBRL and social media can enhance information dissemination and mitigate the information asymmetry problem between borrowers and lenders. Consistent with this hypothesize, I find that borrowers that adopt XBRL and/or receive positive social media user opinion in social media enjoy more favorable price and non-price terms of bank loan contracts. Additional analyses indicate that the relations among XBRL adoption, social …
Buying Love Through Social Media: How Different Types Of Incentives Impact Consumers’ Online Sharing Behavior, Yueming Zou
Buying Love Through Social Media: How Different Types Of Incentives Impact Consumers’ Online Sharing Behavior, Yueming Zou
Marketing Theses & Dissertations
A key issue in social media marketing is insufficient consumer participation and engagement. Oftentimes companies have to devise tactics to encourage more social sharing of brand messages, such as through the use of incentives and rewards. Previous research has investigated incentive effects under the traditional offline context, which addresses mostly economic exchanges and fails to consider the social dynamics of the social media environment. Addressing this gap, this research aims to answer the following research question: how can companies target different consumers with different incentives to maximize consumer sharing through social media? Specifically, the present research proposes three factors that …