Business Commons^™

Two Essays On The Effects Of Organization Capital On Firm Behavior, Andrew Root

Theses and Dissertations in Business Administration

A growing stream of finance literature involves measuring the effects of organization capital (“OC”) on investment decisions, financial policy, and firm value. Li, Qui & Shen (2018) use the exogenous event of a merger or acquisition to determine whether high OC acquirers perform better. We extend the OC literature by considering economic policy uncertainty (“PU”)(Baker, Bloom & Davis, 2016), which is also exogenous to the firm, to determine the effect of OC on firms in the face of PU. Univariate tests show that high OC firms take more investment risk, have lower leverage, higher cash, lower total shareholder payouts, and …

Success Factors Impacting Artificial Intelligence Adoption --- Perspective From The Telecom Industry In China, Hong Chen

Theses and Dissertations in Business Administration

As the core driving force of the new round of informatization development and the industrial revolution, the disruptive achievements of artificial intelligence (AI) are rapidly and comprehensively infiltrating into various fields of human activities. Although technologies and applications of AI have been widely studied, and factors that affect AI adoption are identified in existing literature, the impact of success factors on AI adoption remains unknown. Accordingly, the main study of this paper proposes a framework to explore the effects of success factors on AI adoption by integrating the technology, organization, and environment (TOE) framework and diffusion of innovation (DOI) theory. …

Two Essays On The Consumer Acculturation Process – A Need For And Development Of A Consumer Acculturation Measure, Kristina Marie Harrison

Theses and Dissertations in Business Administration

The United States is becoming increasingly multi-cultural and there are various new immigrant consumer groups that businesses try to reach through ethnic-based segmentation and targeting. Often, businesses offer accommodation strategies to their ethnic consumer groups through language or other cultural accommodation tactics. There are inconsistencies in the literature for the efficacy of ethnic-based targeting and accommodation strategies: often these do not have the desired results and there is evidence that ethnic identification may be fading over time for many immigrant groups.

There is evidence that acculturation may be a better predictor of consumer behavior such as preferences for brand, services, …

Two Essays On Investor Attention, Investor Sentiment, And Earnings Pricing, Qiuye Cai

Theses and Dissertations in Business Administration

This dissertation proposes novel direct measures for both firm-level and market-level investor attention and investor sentiment and provides new empirical evidence on the effects of investor attention and investor sentiment on earnings pricing.

The first essay proposes novel direct measures for both market-level and firm-level attention using user activity data from StockTwits.com. To the best of my knowledge, this is the first direct measure of market-level attention. By measuring market-level and firm-level attention separately, I am be able to not only distinguish between attention allocated on market level and firm level but also detach attention from equilibrium outcomes. I document …

Two Essays On Bitcoin Price And Volume, Mohammad Bayani Khaknejad

Theses and Dissertations in Business Administration

Bitcoin is a decentralized peer to peer digital transactions system that was introduced in 2009 in the aftermath of the financial crisis. Since its introduction, it has had a volatile journey, being adopted by computer programmers, cyber punk enthusiasts, criminals, and financial investors. While the future of bitcoin is still not clear, it has been widely adopted by many, not necessarily as a new method of transactions, but rather as a new investment vehicle. Being a new asset class, there are many unknown financial characteristics to be investigated about bitcoin and in this dissertation, we try to explore two of …

Underlying Factors Behind Generation Of Different Types Of User-Generated Content - Impact Of Individual And Brand/Product Level Factors In Generation Of Brand-Oriented Content And Community-Oriented Content, Kemal Cem Soylemez

Theses and Dissertations in Business Administration

Defined as groups of people who communicate with each other about brand and product via internet without restricted by geographical and ethnic origin constraints to accomplish collective goals, express mutual sentiments & commitments and entertainment, online brand communities are valuable source for marketing practitioners. Although content generation is heavily used in the literature, earlier studies assumes that user-generated content is monolith, and all aimed to brand. However, our experiences tell us that reality is far different from that. This study categorizes user generated content based on target audience, namely brand-oriented content and community-oriented content. Although both types of content are …

Three Essays On Ceo Characteristics And Corporate Decisions, Trung Nguyen

Theses and Dissertations in Business Administration

Recent studies have stressed the importance of managerial fixed effects on firm investment decisions. Following this stream of research, this dissertation empirically investigates the potential effects of two major Chief Executive Officer (CEO) characteristics, i.e. risk preferences and potential mobility, on corporate decisions such as merger and acquisition (M&A) and corporate social responsibility (CSR) investments.

Essay 1 examines whether the variation of M&A stock returns around the 2008 financial crisis is associated with shareholders’ increased loss aversion as a result of undergoing financial losses. The results show that acquisitions carried out by CEOs with risk-averse inducing compensation (inside debt) before …

Customers’ Goal-Related Behavior In Loyalty Programs, Junzhou Zhang

Theses and Dissertations in Business Administration

Goal plays a vital role in the purposive behavior of consumers, and goal pursuit represents an important psychological mechanism under loyalty programs. The purpose of my dissertation is to understand loyalty program members’ goal pursuit behavior and uncover the underlying psychological mechanisms.

The first essay examined how success or failure to achieve a tier goal affects consumers’ subsequent goal pursuit behavior. Specifically, utilizing two lab experiments and 5,719 customers’ flight activities data from a major airline’s multi-tiered frequent flyer program, this essay studied the effect of goal completion magnitude on individuals’ effort toward achieving subsequent goals, and how goal type …