Open Access. Powered by Scholars. Published by Universities.®

Business Commons™

Open Access. Powered by Scholars. Published by Universities.®

Old Dominion University

Communication & Theatre Arts Faculty Publications

Articles 1 - 7 of 7

Full-Text Articles in Business

Investigating Name, Image, And Likeness Through Project-Based Learning, Brendan O'Hallarn, Craig A. Morehead, Michelle Carpenter, Jay O'Toole Jan 2023

Investigating Name, Image, And Likeness Through Project-Based Learning, Brendan O'Hallarn, Craig A. Morehead, Michelle Carpenter, Jay O'Toole

Communication & Theatre Arts Faculty Publications

The 2021 Supreme Court ruling granting college athletes the right to monetize their name, image, and likeness (NIL) was greeted in equal measure by enthusiasm and confusion by college athletes and the institutions for which they compete. This paper suggests an approach whereby college classes can provide guidance for college athletes to navigate the nascent, evolving NIL rules and provide an opportunity for current, relevant project-based learning. The Old Dominion University Name, Image, and Likeness Knowledge Hub had limitations in its deliverable—a guide for college athletes seeking to leverage their NIL rights—but it represents a novel learning opportunity because of …

Go to article

Retail Tales And Tribulations: Transmedia Brands, Consumer Products, And The Significance Of Shop Talk, Avi Santo Jan 2019

Retail Tales And Tribulations: Transmedia Brands, Consumer Products, And The Significance Of Shop Talk, Avi Santo

Communication & Theatre Arts Faculty Publications

This article challenges media studies scholars to pay closer attention to retail spaces as sites that mediate how entertainment franchises engage consumers. Examining retail through a media industries lens, it argues that retail is a site of struggle among retailers and brand owners over how brand stories are told, if at all. The article explores both the storytelling devices used in telling Frozen and Sesame Street stories at Target and how shop talk among retailers, brand owners, and manufacturers shapes the kinds of stories that entertainment properties can tell at retail, especially as those stories intersect with retail imaginings of …

Go to article

Mediated Merchandise, Merchandisable Media: An Introduction, Elizabeth Affuso, Avi Santo Nov 2018

Mediated Merchandise, Merchandisable Media: An Introduction, Elizabeth Affuso, Avi Santo

Communication & Theatre Arts Faculty Publications

There are many reasons why film and media scholars ought to take merchandise seriously. That filmrelated merchandise is a lucrative part of the film business is only a starting point, but still a good place to start. In 2018, character and entertainment licensing accounted for 44.7% of retail sales of licensed merchandise, generating $121.53 billion in sales. [1] [#N1] This earned entertainment companies approximately $6.2 billion in royalties. [2] [#N2] Not surprisingly, five of the top ten licensors are entertainment companies, with Disney positioned at the top with $53 billion in merchandise sales. Universal Studios is ranked 4th ($7.3 billion), …

Go to article

Hashmoney: Exploring Twitter Hashtag Use As A Secondary Ticket Market Price Determinant, Brendan O'Hallarn, Stephen L. Shapiro, Ann Pegoraro Jan 2018

Hashmoney: Exploring Twitter Hashtag Use As A Secondary Ticket Market Price Determinant, Brendan O'Hallarn, Stephen L. Shapiro, Ann Pegoraro

Communication & Theatre Arts Faculty Publications

The growth and prevalence of sport event ticket transactions on secondary ticket market platforms such as StubHub has led to the creation of a body of academic research studying this new phenomenon. Factors such as team performance and perceptions of fairness have been explored for their relationship with the price of secondary market tickets. This exploratory study introduces a new potential price determinant – social media activity – itself a popular online phenomenon that has inspired considerable academic research. This exploratory study of prices for eight National Football League games adds use of official team hashtags on Twitter to a …

Go to article

Walling The Garden And Putting The App Into Apple Music, Tim Anderson Jul 2015

Walling The Garden And Putting The App Into Apple Music, Tim Anderson

Communication & Theatre Arts Faculty Publications

Tim Anderson muses on Apple Music providing a walled garden of goods that, though they could not have imagined it to be successful, sounds great and has nothing revolutionary about it.

Go to article

Duty Now For The Future Of Music: A Report From The Future Of Music Coalition Summit, Tim Anderson Nov 2013

Duty Now For The Future Of Music: A Report From The Future Of Music Coalition Summit, Tim Anderson

Communication & Theatre Arts Faculty Publications

Each year, the musician advocacy nonprofit group Future of Music Coalition holds a conference in Washington, DC, bringing together artists, executives, and policymakers. Reporting from this year's Future of Music Summit, Tim Anderson finds that despite the music industry's many troubles, much optimism still exists.

Go to article

On Radio: Up From The Boneyard: Local Media, It's Digital Death And Rebirth [Part 1], Tim Anderson May 2012

On Radio: Up From The Boneyard: Local Media, It's Digital Death And Rebirth [Part 1], Tim Anderson

Communication & Theatre Arts Faculty Publications

Is there any such thing as local digital media? Looking at the case of local podcasts, Tim Anderson argues that people indeed do, and always have, inscribed the local in their digital media creations.

Go to article