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Full-Text Articles in Business
Feeling Of Being Together In The Metaverse: Positive Influence Of Copresence On Subjective Well-Being, Do Yuon Kim, Dooyoung Choi, Namhee Yoon, Ha Kyung Lee
Feeling Of Being Together In The Metaverse: Positive Influence Of Copresence On Subjective Well-Being, Do Yuon Kim, Dooyoung Choi, Namhee Yoon, Ha Kyung Lee
STEMPS Faculty Publications
Applying the flow theory, this study examined how copresence improved the subjective well-being of users through flow and escapism. An online self-administered survey of 249 US adults who are currently using metaverse platforms is conducted. The collected data are analyzed by SPSS, AMOS and PROCESS. Findings suggest that the feeling of being together with other users in a metaverse can influence consumers’ satisfaction with their lives. Copresence in the metaverse specifically enhanced flow, which is being immersed in the experience; and escapism, which is avoiding unpleasant realities. Copresence and flow were found to improve the subjective well-being of metaverse users. …
Fashion Brand Love: Application Of A Cognition–Affect–Conation Model, Tae-Im Han, Dooyoung Choi
Fashion Brand Love: Application Of A Cognition–Affect–Conation Model, Tae-Im Han, Dooyoung Choi
STEMPS Faculty Publications
A large numbers of studies have supported the crucial role of brand love in consumer–brand relationships; however, research that examines fashion brand love and its relationship with cognitive aspects and self-concept congruency remains limited. Therefore, the purpose of this study was to identify important factors that are associated with fashion brand love. A questionnaire in which participants provided self-reported responses was created to measure the constructs and structural equation modeling (SEM) and independent sample t-tests were conducted to test the hypothesized relationships. Our results indicated that consumers who know more about fashion brands are more likely to have stronger emotional …
Green Practices Among Fashion Manufacturers: Relationship With Cultural Innovativeness And Perceived Benefits, Dooyoung Choi, Tae-Im Han
Green Practices Among Fashion Manufacturers: Relationship With Cultural Innovativeness And Perceived Benefits, Dooyoung Choi, Tae-Im Han
STEMPS Faculty Publications
The purpose of this study was to examine green practices implemented among fashion manufacturers and identify factors that drive the adoption of those practices, specifically focusing on a company’s cultural innovativeness and the perceived benefits of green innovations. An online survey was created containing both open-ended and multiple-choice questions using Likert scales. Data were gathered from 29 fashion manufacturers that were identified by the Google search engine and then approached. Qualitative data were analyzed to obtain insights into fashion manufacturers’ green practices and a cluster analysis was conducted to categorize companies into distinct groups based on their level of green …