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An Investigation Into The Management Of Branding In Irish Artisan Food Businesses, Daniel David Hickey
An Investigation Into The Management Of Branding In Irish Artisan Food Businesses, Daniel David Hickey
Theses
A consumer’s lifestyle is busier now then in the past and is moving towards products that reduce preparation and cooking times (Bia, 2015). The demand for value added convenience products has created opportunity for the Artisan food sector. This has lead to the expansion of food Small Medium Enterprises (SME’s) in Ireland. There were 235 specialty food producers in Ireland in 2018, a 2.7% increase on the previous year. SME’s are growing in popularity among consumers but there is very little research been completed into Irish SME’s. A 2016 study by Kennedy and Wright identified that the area is scant …
Business Success In Small And Medium Sized Enterprises Through The Implementation Of The Techniques Of World Class Business And Benchmarking, Dónal Ó Liatháin
Business Success In Small And Medium Sized Enterprises Through The Implementation Of The Techniques Of World Class Business And Benchmarking, Dónal Ó Liatháin
Theses
‘ Europe is losing its competitiveness ‘ was the underlying message in the Tanaiste’s, Ms Mary Harney, opening address, at the 3^^ annual Benchmarking Conference held in the O’Reilly Hall, Dublin, on the 28^^ of February 2001. According to the latest figures from the European Commission, the European GDP lags its Japanese and American rivals by 17% and 33% respectively. Small and medium sized enterprises provide over 66% of the European Community employment and 65% of the turnover, which indicate the vital role played by small and medium sized enterprises in Europe’s economy. The objective of this thesis was to …