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The Yin And Yang Of Business Strategy, Edward Dennehy

Irish Business Journal

The purpose of this paper is to provide a ‘grounded’ approach to business strategy formulation on the basis that the generic strategy approach lacks contextual sensitivity. Today’s strategists need to constantly assess the degree to which their businesses are achieving both market effectiveness and organisational efficiency. Drawing on primary and secondary research the paper examines business strategy formulation as a balancing act between achieving organisational effectiveness and efficiency and provides a matrix that can help identify where a business lies in this process.