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Profiling Tourism Entrepreneurs And Their Enterprises Along The Wild Atlantic Way, Dr. James Hanrahan, Dr. Áine Conaghan

Irish Business Journal

This paper discusses the profile of tourism entrepreneurs and their enterprises along the WAW (Wild Atlantic Way). Ireland had witnessed less numbers of some holidaymakers in particular the British market visiting over the past five years, resulting in a significant loss of market share from GB. This research undertook a proactive approach to investigating regional qualitative stakeholders profiles while identifying factors that impact on the management of tourism Small and Medium sized Enterprises (SMEs) to develop the International market. The research provides the industry with a snapshot of a current typology of successful tourism entrepreneurs. Furthermore, the research develops a …