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Niche Markets In Irish Tourism: The Case Of North American Coach Tourists, Dr. Marie Ryan, Prof. Jim Deegan, Dr. Richard Moloney, Dr. William Sjostrom
Niche Markets In Irish Tourism: The Case Of North American Coach Tourists, Dr. Marie Ryan, Prof. Jim Deegan, Dr. Richard Moloney, Dr. William Sjostrom
Irish Business Journal
In 2010, 115,000 coach tourists came from North America to Ireland, averaging a length of stay of 9 nights. This paper applies factor analysis to a survey of North American coach tourists to Ireland (with 486 responses). It identifies the most significant factors that have common characteristics amongst the tourists. Factor analysis, although popular in tourism research, has never been applied to an inbound tourist market to Ireland, so this research fills an important gap in Irish segmentation research. The factor analysis of the survey identifies a number of important characteristics of this market. For example, the North American coach …