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Full-Text Articles in Business
Demographic Impacts On Environmentally Friendly Purchase Behaviors, Caroline Fisher, Shristy Bashyal, Bonnie Bachman
Demographic Impacts On Environmentally Friendly Purchase Behaviors, Caroline Fisher, Shristy Bashyal, Bonnie Bachman
Business and Information Technology Faculty Research & Creative Works
Researchers have continued to study green consumer demographics with mixed results. The relevant literature since 1998 (the last review) was summarized to determine what demographics seemed to impact environmental purchasing. The greatest consistency was found for gender with women more likely to exhibit green behaviors. This research article analyzed survey responses to determine the environmentally friendly behaviors of consumers and their relationships to demographics. Several demographics were found to be related to a number of specific environmentally friendly behaviors, more than in prior research. The authors concluded that using specific behaviors, in contrast to general statements or attitudes, may be …
The Antecedents Of M-Commerce Adoption, Morris Kalliny, Michael S. Minor
The Antecedents Of M-Commerce Adoption, Morris Kalliny, Michael S. Minor
Business and Information Technology Faculty Research & Creative Works
The growth of Internet shopping has been attributed to rapid advances in technology and other influences such as convenience. We empirically investigate the relationship between demographics, ease of use, convenience, usefulness and enjoyment and intention to use m-commerce and attitude toward m-commerce. Two studies were conducted where a student and a non student sample was used. Data analysis revealed age, gender and educational level of customers do not play a role in influencing intention to use m-commerce. However, convenience, ease of use, usefulness and enjoyment all play a role in the customer's intention to use m-commerce.