Business Commons^™

Customer Satisfaction As An Antecedent To Engagement In Co-Creation Of Value In The Hotel Industry, Andrew Babyak, Laurence Bell

Business Educator Scholarship

Purpose - An examination of the existing literature found that no research had been performed examining customer satisfaction as an antecedent to co-creation of value. This is important because organizations have difficulty engaging customers in co-creation of value, which can increase loyalty, trust, innovation, and competitive advantage. The purpose of this study was to examine the relationship between customer satisfaction and its constructs, and engagement in co-creation of value.

Design - Six hypotheses were developed regarding the relationship between customer satisfaction, each of its components, and customer engagement in co-creation of value. A survey was distributed to 256 adults who …

Toward A Theory Of Biblical Leadership, Andrew Babyak

Business Educator Scholarship

The Faith at Work Movement started in the 1980s to address the needs of Christians who felt like their life was being segmented between their work and faith (Miller, 2003). As Christians have been searching for meaning at work, they have accepted servant leadership as the ideal form of leadership because it has been taught as the leadership of Jesus (Niewold, 2007). In this paper, an ideological exegesis of Luke 9:57-62 reveals that the true leadership of Jesus does not fit into the construct of servant leadership. As a result of the ideological exegesis, this paper proposes a new theory …