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How Graphic Visual Health Warnings Affect Young Smokers' Thoughts Of Quitting, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees, Scot Burton
How Graphic Visual Health Warnings Affect Young Smokers' Thoughts Of Quitting, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees, Scot Burton
Marketing Faculty Research and Publications
Two-thirds of adolescent and young adult smokers become lifetime smokers, and one-half of those lifetime smokers will die from this habit. The authors examine alternative persuasive pathways to thoughts of quitting taken by adolescent and young adult smokers when exposed to graphic visual health warnings on cigarette packages. For adolescent smokers, the authors find that graphic warnings and smoking frequency affect fear, and fear influences negative health beliefs about smoking, ultimately increasing thoughts of quitting. They also find that the graphic warning and a graphic warning × smoking frequency interaction have incremental effects on quit thoughts beyond the effects of …
How Do Antitobacco Campaign Advertising And Smoking Status Affect Beliefs And Intentions? Some Similarities And Differences Between Adults And Adolescents, Andrea Heintz Tangari, Scot Burton, J. Craig Andrews, Richard G. Netemeyer
How Do Antitobacco Campaign Advertising And Smoking Status Affect Beliefs And Intentions? Some Similarities And Differences Between Adults And Adolescents, Andrea Heintz Tangari, Scot Burton, J. Craig Andrews, Richard G. Netemeyer
Marketing Faculty Research and Publications
This article presents two studies that examine similarities and differences with respect to how adults and adolescents process and respond to information in an antitobacco ad campaign. Study 1 examines (1) the effects of antitobacco advertising campaign measures (e.g., campaign advertisement integration, perceived strength of ad-based messages, attitude toward the ad campaign) on four key adult antismoking beliefs and (2) the influence of these campaign evaluations and beliefs on smokers’ intentions to quit smoking. Hierarchical regression results show that antismoking ad campaign reactions explain substantial additional variance in beliefs about tobacco industry deceptiveness, smoking addictiveness, harmfulness of secondhand smoke, and …