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Globalization, Expectations Model Of Economic Nationalism, And Consumer Behavior, Syed H. Akhter
Globalization, Expectations Model Of Economic Nationalism, And Consumer Behavior, Syed H. Akhter
Marketing Faculty Research and Publications
Purpose – The goals of the paper are to propose, measure, and empirically test the expectations model of economic nationalism. The model posits that economic nationalism is reflected in people’s expectations of their government, domestic firms, and the general public, in terms of restricting the activities of foreign firms.
Design/methodology/approach – A confirmatory factor analysis is conducted to test the model, using the LISREL procedure.
Findings – Results show acceptable fit for the proposed model. Reliability of each of the three dimensions of economic nationalism is in the acceptable range. A nomological validity test showed that economic nationalism is related …