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Full-Text Articles in Business
Evaluating The Marketing Of Energy Conservation By Utilities, Gene R. Laczniak, Patrick E. Murphy, Richard Robinson
Evaluating The Marketing Of Energy Conservation By Utilities, Gene R. Laczniak, Patrick E. Murphy, Richard Robinson
Marketing Faculty Research and Publications
No abstract provided.
Marketing Metrics To The American Public: An Interview With Dr. Eugene Laczniak, V. Mickevicius, Gene R. Laczniak
Marketing Metrics To The American Public: An Interview With Dr. Eugene Laczniak, V. Mickevicius, Gene R. Laczniak
Marketing Faculty Research and Publications
One of the major problems confronting the metrication movement is the general lack of publicity and public awareness of the scope of the metric system. The work already performed as well as that still needed to be done to bring metrication to fruition needs considerable attention. The application of marketing principles and programs can have a potentially great effect on the success of the work of metric activists. During the course of this interview, conducted in late November, 1977, Dr. Eugene Laczniak suggests some of the ways in which marketing can be made to work for metrication; and he offers …