Business Commons^™

2007 Ama Nonprofit Marketing Conference: Overview, Lisa Papania, Jamie Ressler, Nicholas J. C. Santos

Marketing Faculty Research and Publications

No abstract provided.

How Do Antitobacco Campaign Advertising And Smoking Status Affect Beliefs And Intentions? Some Similarities And Differences Between Adults And Adolescents, Andrea Heintz Tangari, Scot Burton, J. Craig Andrews, Richard G. Netemeyer

Marketing Faculty Research and Publications

This article presents two studies that examine similarities and differences with respect to how adults and adolescents process and respond to information in an antitobacco ad campaign. Study 1 examines (1) the effects of antitobacco advertising campaign measures (e.g., campaign advertisement integration, perceived strength of ad-based messages, attitude toward the ad campaign) on four key adult antismoking beliefs and (2) the influence of these campaign evaluations and beliefs on smokers’ intentions to quit smoking. Hierarchical regression results show that antismoking ad campaign reactions explain substantial additional variance in beliefs about tobacco industry deceptiveness, smoking addictiveness, harmfulness of secondhand smoke, and …

Embracing Globalization: A Study Of Factors Shaping Consumer Acceptance Of Imported Products, Srinivas Durvasula, Steven Lysonski

Marketing Faculty Research and Publications

Free trade as embraced by globalization is altering the world's economies at an unprecedented pace. Yet, this inertia may be stymied by consumers who feel threatened by the changes in their domestic economies and by imported products. This study examines factors shaping consumer acceptance of imported products. With samples derived from Singapore and New Zealand, we explore the impact of consumer ethnocentrism, domestic product quality, the necessity of a product, and cultural openness on acceptance of imports. The findings reveal that only consumer ethnocentrism has a strong association with opposition to imports. The other factors show some impact but in …

Globalization, Expectations Model Of Economic Nationalism, And Consumer Behavior, Syed H. Akhter

Marketing Faculty Research and Publications

Purpose – The goals of the paper are to propose, measure, and empirically test the expectations model of economic nationalism. The model posits that economic nationalism is reflected in people’s expectations of their government, domestic firms, and the general public, in terms of restricting the activities of foreign firms.

Design/methodology/approach – A confirmatory factor analysis is conducted to test the model, using the LISREL procedure.

Findings – Results show acceptable fit for the proposed model. Reliability of each of the three dimensions of economic nationalism is in the acceptable range. A nomological validity test showed that economic nationalism is related …

An Ethical Basis For Relationship Marketing: A Virtue Ethics Perspective, Patrick Murphy, Gene R. Laczniak, Graham Wood

Marketing Faculty Research and Publications

Purpose – The purpose of this paper is to provide an ethical foundation for relationship marketing using a virtue ethics approach.

Design/methodology/approach – The approach is a conceptual one providing a background on relationship marketing from both American and European perspectives. Earlier studies published in EJM on relationship marketing are featured in a table.

Findings – The proposed ethical relationship marketing approach has three stages (establishing, sustaining and reinforcing) that are paired with specific virtues (trust, commitment and diligence). These and other facilitating virtues are shown in a figure.

Research limitations/implications – The model and its components have yet to …

Competitive Positioning In International Logistics: Identifying A System Of Attributes Through Neural Networks And Decision Trees, Srinivas Durvasula, Steven Lysonski, Subhash Mehta

Marketing Faculty Research and Publications

Firms involved in international logistics must develop a system of service attributes that give them a way to be profitable and to satisfy customers’ needs at the same time. How customers trade-off these various attributes in forming satisfaction with competing international logistics providers has not been explored well in the literature. This study explores the ocean freight shipping sector to identify the system of attributes that maximizes customers’ satisfaction. Data were collected from shipping managers in Singapore using personal interviews to identify the chief concerns in choosing and evaluating ocean freight services. The data were then examined using neural networks …