Business Commons^™

Can Extended Exposure To New Technology Undermine Its Acceptance? Evidence From System Trials Of An Enterprise Implementation, Monica Adya, Maureen Francis Mascha

Management Faculty Research and Publications

Despite significant attention given to effects of early exposure on acceptance and adoption of new systems, there continues to be ambiguity regarding its effectiveness beyond a threshold. For organizations concerned with optimal utilization of IT resources, a deeper understanding of ideal levels of early system exposure can result in greater realization of benefits through enhanced design of system training and mitigation of adverse effects of exposure on adoption. In this article, we propose that the relationship between system exposure and acceptance can demonstrate diminishing gains—as early exposure to a system increases beyond a reasonable level, its acceptance declines. Preliminary findings …

Early Determinants Of Women In The It Workforce: A Model Of Girls’ Career Choices, Monica Adya, Kate Kaiser

Management Faculty Research and Publications

Purpose – To develop a testable model for girls’ career choices in technology fields based on past research and hypotheses about the future of the information technology (IT) workforce.

Design/Methodology/Approach – Review and assimilation of literature from education, psychology, sociology, computer science, IT, and business in a model that identifies factors that can potentially influence a girl’s choice towards or against IT careers. The factors are categorized into social factors (family, peers, and media), structural factors (computer use, teacher/counselor influence, same sex versus coeducational schools), and individual differences. The impact of culture on these various factors is also explored.

Findings …