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Full-Text Articles in Business
Understanding The Effects Of Regulatory Focus On Proactive Behavior, Brian P. Waterwall
Understanding The Effects Of Regulatory Focus On Proactive Behavior, Brian P. Waterwall
Doctoral Dissertations
Over the past decade, motivation research has focused on what motivates employees to engage in behaviors that fall outside of ones' job/task requirements and bring about meaningful change in the organization's environment, proactive behaviors (Bateman & Crant, 1993; Crant, 2000). Recently, regulatory focus theory has received considerable research attention because of its potential to explain additional variance in behavior beyond other motivational constructs. Regulatory focus theory suggests that during goal striving, people will display behaviors associated with their current motivational state. Drawing from prior research examining motivation and behavior, I propose and test a model that examines the effects of …
Understanding The Role Of Social Media On A Student's College Choice Process And The Implications On A University's Enrollment And Marketing Strategies, Kimberly C. Thornton
Understanding The Role Of Social Media On A Student's College Choice Process And The Implications On A University's Enrollment And Marketing Strategies, Kimberly C. Thornton
Doctoral Dissertations
With decreasing state funds, a sluggish economy, and increased competition, universities are finding new ways to recruit prospective students to their institutions (Campbell, 2013; Sandlin & Pena, 2014). One way to create relationships and recruit prospective students to a university is through the use of social media platforms (Han, 2014; Joly, 2016). The purpose of this study, using the theoretical framework of Perna's (2006) Conceptual College Choice model, was to understand how social media impacted student college choice process by analyzing how universities used social media sites to market their universities to prospective students using the qualitative method of content …