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Full-Text Articles in Business
When Corporate Policies And Consumer Values Collide: Examining The Relationship Between Religion And Controversial Business Decisions, Krist R. G. Swimberghe
When Corporate Policies And Consumer Values Collide: Examining The Relationship Between Religion And Controversial Business Decisions, Krist R. G. Swimberghe
Doctoral Dissertations
Religion appears to play a very important role in people's lives in the United States. Some companies, however, continue to make business decisions which appear to be contrary to the value systems of a majority of consumers in the United States. Although past descriptive research has confirmed that religiousness influences consumers' and marketing managers' ethical judgments of their own behavior, this research has not explored the influence of religion in the buyer-seller dyad. To fill this gap in the consumer behavior literature, this study uses the Hunt-Vitell theory of ethics to help explain how consumers' religiosity influences their ethical judgments …