Business Commons^™

An Examination Of The Interfaces Between Operations And Advertising Strategies, Abdullahel Bari

Doctoral Dissertations

This dissertation is composed of three journals examining the interfaces between the marketing variable of advertising and various aspects of the operations function of the enterprise, namely, (1) production cost [Chapter 2], (2) inventory control [Chapter 3], and (3) service cost learning [Chapter 4]. The first journal identified the optimum advertising allocation policy over time in the presence of a quadratic convex/concave production cost function when the advertising response function is concave using a modified Vidale-Wolfe model. Through analytical proofs and numerical simulations, the results indicated the potential superiority of a pulsation policy in the presence of concavity in the …

Optimal Lot-Sizing, Pricing, And Product Intergenerational Lifestyle Decisions For The Case Of Disruptive Innovations In Fashion, Ryan Samuel Sale

Doctoral Dissertations

The objective of this dissertation is to determine production schedules, production quantities, selling prices, and new product introduction timing to fulfill deterministic price-dependent demand for a series of products in such a way as to maximize profit per period.

In order to accomplish the above task, some main assumptions are made. First, it is assumed that the series of products being considered are associated with sequential non-disruptive innovations in technology as well as disruptive innovations in fashion. That is to say, the products represent subsequent generations in the same family of products in an industry that experiences repeated minor technological …