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A-023 Louisiana Tech University, College Of Administration And Business Collection, 1954 - 1970, University Archives And Special Collections, Prescott Memorial Library, Louisiana Tech University

University Archives Finding Aids

No abstract provided.

A-171 Louisiana Tech University, Department Of English, Life Sciences, Education, And Business Files, 1982-1988, University Archives And Special Collections, Prescott Memorial Library, Louisiana Tech University

University Archives Finding Aids

No abstract provided.

The Influence Of Consumer Freeloading Behavior On An Observer's And Perpetrator's Affective Commitment, Mohamad A. Darrat

Doctoral Dissertations

The dissertation explores the relationship between customer affective commitment and freeloading behavior. Consumer freeloading results when a consumer takes advantage of a system or market procedures in a way that allows him or her to obtain benefits from a value proposition with no or reduced monetary costs. Thus, the freeloading consumer works the value equation in his/her favor at the expense of the marketer and/or other consumers. In addition to examining the point of view of the consumer performing the unethical behavior, the dissertation also examines the impact of such behavior on a third party observer. How do loyal consumers …

When Corporate Policies And Consumer Values Collide: Examining The Relationship Between Religion And Controversial Business Decisions, Krist R. G. Swimberghe

Doctoral Dissertations

Religion appears to play a very important role in people's lives in the United States. Some companies, however, continue to make business decisions which appear to be contrary to the value systems of a majority of consumers in the United States. Although past descriptive research has confirmed that religiousness influences consumers' and marketing managers' ethical judgments of their own behavior, this research has not explored the influence of religion in the buyer-seller dyad. To fill this gap in the consumer behavior literature, this study uses the Hunt-Vitell theory of ethics to help explain how consumers' religiosity influences their ethical judgments …

The Moderating Roles Of National Culture And The Country Institutional Profiles On The Effect Of Market Orientation And Entrepreneurial Orientation On The Performance Of Banks In Jordan: An Empirical Investigation, Musa A. Dwairi

Doctoral Dissertations

The primary purpose of the study was to extend Jaworski and Kohli's (1993) market orientation (MO) model in the banking industry of Jordan. Specifically, the study (1) added entrepreneurial orientation (EO) as a second mediating variable with market orientation, (2) incorporated national culture and country institutional profile as moderators on the performance effects of MO and EO, and (3) replicated other relationships in the market orientation model of Jaworski and Kohli in the banking industry of Jordan. These moderating variables explained some of the discrepancies in the direct performance effects of MO and EO observed in international contexts.

To accomplish …

Religious Involvement And Dispositional Characteristics As Predictors Of Work Attitudes And Behaviors, Tami Leigh Knotts

Doctoral Dissertations

The purpose of this dissertation was to empirically examine the effects of (1) religious involvement on job attitudes, (2) dispositions on job attitudes, and (3) religious involvement on workplace behaviors. This study also assessed whether job attitudes mediated the effect of religious involvement an workplace behaviors or the interaction effect of religious involvement and dispositional characteristics on workplace behaviors.

Higher levels of religious involvement were hypothesized to lead to more positive work attitudes and behaviors. Conservative and self-transcendent values along with positive well-being were expected to lead to positive attitudes at work. The effect of religious involvement on work behaviors …