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The Foodland International Employee Service Award And Image Marketing Plan, Vesper L. Mcdonald
The Foodland International Employee Service Award And Image Marketing Plan, Vesper L. Mcdonald
Theses
This expository applied learning study evaluated The Foodland International Corporation's role in the food chain, industry and retailer competition and needs. The research was used to design a Foodland marketing support program, with a flyer as the primary sales aide. The program was designed and implemented to offer a combination of The Foodland International Corporation's employee service award and image items to licensed Foodland affiliates.
The Foodland International Corporation is a wholly owned subsidiary of Wetterau Incorporated, a major U.S. food wholesaler, headquartered in Hazelwood, MO. Its licensed affiliates consist of other Wetterau-owned corporations (known as divisions), and outside corporations …