Business Commons^™

The Making Of A New Product Development Process, William Scott Robertson

Theses

The core process that almost all manufacturing organizations are built on is new product development. It is the new product development process that determines how the Technical Operations, i.e., Engineering, Manufacturing, etc., of a particular company will be organized.

In 1993, Michael Hammer and James Champy wrote a revolutionary book entitled 11Reengineering the Corporation." In this book, they tell businesses to forget most of what they know about how business should run -- because it is all wrong.

They say that businesses must learn to reinvent themselves in order to compete in the ever-changing business climate of the 1990s and …

Managing New Product Development: A Project Management Manual, Ronald A. Hoormann

Theses

The purpose of this study is to develop a new product development project management manual for a typical firm. It will also investigate many of the problems companies have had managing the development of new products, as well how these companies have addressed the problems. The manual is intended to define a project management system by describing the goals of project management; the project management organization for the firm; job descriptions as they pertain to project management; the product development cycle; the project management process; and the procedures that will be used to plan, monitor, and control a project. It …

Assessment Of Integration In R & D / Marketing Interface Conditions In The New Product Development Process, Pamela A. Hoffman

Theses

This thesis will focus on the relationship between the Research and Development (R&D) and marketing functions as they relate to the new product development process in a corporate setting.

New product development processes are a complex and dynamic series of activities which require a transition in the organization from a hierarchical structure to a colleague-based, horizontal structure. Cross-departmental teams and project management methods lead to shared responsibilities for new products among R&D, manufacturing, and marketing groups.

Research has established that communication problems, goal conflicts, and a lack of openness often characterize the relationship between R&D and marketing. Research has also …