Business Commons^™

The Psychological Motivations Of Attendees To Engage And Share Their Event Experiences, Denise Matoushek

Theses

Social media usage, content creation and consumption has increased steadily throughout the years. This facet has impacted the event industry and their audiences’ expectations of immersive and high-end digital opportunities with the goal of memory capturing and user generated content. In addition to providing digital event opportunities, meeting audiences on their psychological level when in attendance at events heightens the likelihood of revisits, word-of-mouth, and social media sharing. The two main psychological aspects to study are that of belonging and internal motivation. In the event field, belonging is the feeling or association to a community of peers and internal motivation …

An Analysis Of Tiktok's Digital Marketing Capabilities And Its Effectiveness For Brands And Businesses Across Different Industries, Katherine Jacome Guerrero

Theses

TikTok, a video-sharing social media site, has become one of the most popular platforms among digital natives. As a result of evolving globalization trends and unprecedented social changes, this platform has rapidly grown in popularity since its debut in 2016. TikTok has established an ideal setting to boost engagement by fostering a repetitive logic and enabling everyone around the globe to easily create and consume short videos. Although TikTok has capabilities similar to those found on other more established platforms, it has a distinct framework and platform culture refined by its predictive algorithm and user-friendly content interface. For this study, …

Creating A Social Media Marketing Strategy For A Small Business, Kaila Trowbridge

Theses

As the world continues to digitalize, it has never been more crucial to use and understand social media when running a business of any size. Social media is where people share their ideas, experiences, and information with the world. People can reach a larger audience once they grow their profiles and understand who the audience truly is. From a business standpoint, social media should be used to display products, services, and develop an open relationship with the audience and customers.

Social Media As A Marketing Tool For Business Operations, Katharina Jung

Theses

The purpose of this study was to elaborate different social media tools and their benefits as well as their risk for marketers.

An increasing number of companies use social media for their purposes and Internet users spend plenty of time with social media.

The use of social media is on the rise and cannot be ignored anymore. It is more cost-effective than traditional media marketing and distribution as well as other interactive marketing. Traditional media is struggling, but there is a connection between traditional and social media, which shows that these two relate to each other and influence the overall …

Integrated Marketing Communication, Nareerat Kesaraphong

Theses

This thesis will focus on the Integrated Marketing Communication (IMC) in the United States and Thailand.

The new world of IMC provides a radically different way for companies to promote themselves. Throughout marketing history companies promoted a product by advertising. Advertising stated the "reason" people should purchase the product. You advertise it heavily. Consumers buy it. Advertising was king.

Integrated Communication and integrated marketing is good to reach the same amount of consumers that had been reached in the past. The vast amount of media available, such as the World Wide Web, trade shows, television, periodicals and outdoor advertising, make …

Marketing Lindenwood University Through A Promotional Video, Deidamia Batista, Karen Cordoba

Theses

In recent times video productions have been used as an effective sales tool. Moving pictures, like those that video provides. are an effective way to communicate in a quickly growing business market. With a video a company is able to reach and approach clients more effectively, because they can present information which is attractive to people.

We have seen over the last decade that the use of technology has invaded every market, including the education market. It is common to see how the business community within the education center has been quick to embrace video for many different purposes-one of …

Assessment Of Integration In R & D / Marketing Interface Conditions In The New Product Development Process, Pamela A. Hoffman

Theses

This thesis will focus on the relationship between the Research and Development (R&D) and marketing functions as they relate to the new product development process in a corporate setting.

New product development processes are a complex and dynamic series of activities which require a transition in the organization from a hierarchical structure to a colleague-based, horizontal structure. Cross-departmental teams and project management methods lead to shared responsibilities for new products among R&D, manufacturing, and marketing groups.

Research has established that communication problems, goal conflicts, and a lack of openness often characterize the relationship between R&D and marketing. Research has also …

Provident Counseling Inc.: A Marketing Video, Roberta Holler

Theses

Unavailable.

Marketing Customer Service Within The Information Movement And Management Industry, Mark Jones

Theses

The goal of this project is to determine what characteristics of the service firms are considered critical to success of vendors within the information movement and management industry.

The first task undertaken was to determine a definition for the information movement and management industry and which firms were major competitors within the industry . The size of the industry in terms of employees and revenues was then estimated. Some of the characteristics of the major competitors were then expanded.

The next activity involved the determination of what factors the information movement and management market members used to select a vendor …

At&T Technologies' Marketing Philosophy: The Impact Divestiture Had Upon It, Cynthia Gerard

Theses

The marketing mindset at AT&T Technologies , Inc.-does one exist? This thesis is prepared by a Lindenwood College student and employee of AT&T Technologies, Inc. inspired by t he academic excellence challenge as well as established professional career objectives. The goal of this thesis is to analyze the marketing efforts instituted at this Company.

The literature utilized in conjunction with this research was derived from published material. This was done to preserve the integrity and proprietary needs of such a business . Any recommendations, analysis, and conclusions are made from the basis of this author acting in a consulting capacity. …

Developing And Improving Selected Aspects Of Marketing In Nigeria So That Nigeria May Have A Favourable Balance Of Trade With Its World Trading Nations, Isaac Bola Olubunmi

Theses

The Project is about the development and the improvement of the economy of Nigeria so that Nigeria may be fairly self-sufficient in food production . The project is meant to suggest specifically what Nigeria needs to do as far as marketing is concerned , so that it may have a favourable balance of trade with its trading world nations.

In the pursuit of these goals , I have attempted an extensive discussion on the whereabouts of Nigeria relative to the rest of the African countries , its climate and the climatic influences on the agricultural activities of man . Nigeria …

Marketing Research In The Health Delivery Services: A Proposed Methodology Based On A Case At Central Medical Center, Dyer A. Henke

Theses

Unavailable.