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Full-Text Articles in Business

The Effect Of Corporate Advertising On Stock Prices, Teresa M. Burke Jan 1986

The Effect Of Corporate Advertising On Stock Prices, Teresa M. Burke

Theses

Not available.


A Review Of Personnel Policies And Procedures Developed For St. Charles County In 1984, Richard L. Balicki Jan 1986

A Review Of Personnel Policies And Procedures Developed For St. Charles County In 1984, Richard L. Balicki

Theses

This paper will discuss the development, design and formulation of personnel policies and procedures for St. Charles County in 1984. At the time the process of development started, the county was without an approved personnel policies and procedures system and was concerned about a possible federal audit that could result in their losing federal funds because of the lack of formal policies.

In order to develop a system that would be used by the various county offices, input was sought from elected and appointed officials as well as other levels of county employees. The success and failure of this method …


Marketing Customer Service Within The Information Movement And Management Industry, Mark Jones Jan 1986

Marketing Customer Service Within The Information Movement And Management Industry, Mark Jones

Theses

The goal of this project is to determine what characteristics of the service firms are considered critical to success of vendors within the information movement and management industry.

The first task undertaken was to determine a definition for the information movement and management industry and which firms were major competitors within the industry . The size of the industry in terms of employees and revenues was then estimated. Some of the characteristics of the major competitors were then expanded.

The next activity involved the determination of what factors the information movement and management market members used to select a vendor …


Emerson E & S Division's Management Technique: An Exploratory Survey Into The Benefits Of An Integrated Business Environment, Timothy Fitzsimmons Carr Jan 1986

Emerson E & S Division's Management Technique: An Exploratory Survey Into The Benefits Of An Integrated Business Environment, Timothy Fitzsimmons Carr

Theses

Over the past few years, integrated business environments have become popular in the defense industry . An integrated business environment is a method used to unify all management and engineering activities required for a company to perform on a contract. The follow i ng research provides an introduction to the concepts of managing technological business through streamlining the efforts of all human and non-human resources involved, and secondarily , an exploratory survey into some of the important benefits and open issues that are being explored and debated among users, developers and maintainers of test program sets.


A Market Study On The Viability Of Small Launch Firms, Allen George Dyer Jan 1986

A Market Study On The Viability Of Small Launch Firms, Allen George Dyer

Theses

As the United States only launch vehicle program NASA'~ Space Shuttle forced the shutdown of conventional launch vehicle operations . A system whose profitability depended on frequent use, but which, instead , incurred numerous launch delays, the Shuttle soon could not cover the cost of itself much less turn an profit. The French Ariane, albeit a simpler launch vehicle, soon successfully competed with the Shuttle for payloads.

The Reagan Administration, by various supportive measures, encouraged the market entrance of commercial launch firms . The Shuttle and Ariane, however, subsidized by their respective governments , set prices so artificially low that …