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Full-Text Articles in Business

Attracting Generation Z Students To Higher Education Institutions, Marcelyn Candace Nauman Apr 2021

Attracting Generation Z Students To Higher Education Institutions, Marcelyn Candace Nauman

Doctoral Dissertations and Projects

U.S. Higher Education institutions (HEIs) have faced declining enrollment since 2011. At the same time, the generational cohort of first-time freshman changed from Millennials to Gen Z students, bringing with them a change in wants, needs, and values. A qualitative multiple case study was conducted to understand how to attract Gen Z students to Higher Education Institutions. The two research questions were: 1) What marketing strategies are successful HEIs using to attract Generation Z students? and 2) What are they doing differently to attract Gen Z compared to Gen X or Y? This study was based on marketing theory, generational …


Exploring The Influence Of Acbsp Accreditation On The Value Proposition Of Nc Business Schools, Jamie Holleman Conrad Sep 2020

Exploring The Influence Of Acbsp Accreditation On The Value Proposition Of Nc Business Schools, Jamie Holleman Conrad

Doctoral Dissertations and Projects

National accreditation agencies, such as the Accreditation Council for Business Schools and Programs, offer accreditation opportunities to provide external validation of continuous improvement processes implemented within the business schools’ programs of study. The requirements for obtaining and maintaining the most popular national business program accreditations are resource consuming and do not yet have a documented level of influence on the business schools’ value propositions associated with the accreditation process or accreditation status. The current study is necessary to explore the influence accreditation has on the value proposition presented to the marketplace, which is an essential component of the marketing strategy …


Project Management And Strategy Alignment In Academia, Kelly Atkins Dec 2019

Project Management And Strategy Alignment In Academia, Kelly Atkins

Doctoral Dissertations and Projects

This study analyzed the understanding of project and strategy alignment in higher education institutions. Literature revealed many projects fail because projects are not aligned to strategy. There is an abundance of project management literature in many industries; however, literature on project management in academia is deficient. This qualitative case study sought to close the gap of understanding project management and strategy alignment in academia. The researcher conducted a review of literature and interviews in order to gain insight in the understanding of project and strategy alignment in two higher education institutions. Three themes were developed based on these interviews: alignment, …


A Quantitative Examination Of The Relationship Between Project Management Training And Project Management Self-Efficacy Among Faculty/Staff In Higher Education, Alan W. Stanfield Nov 2018

A Quantitative Examination Of The Relationship Between Project Management Training And Project Management Self-Efficacy Among Faculty/Staff In Higher Education, Alan W. Stanfield

Doctoral Dissertations and Projects

Project management techniques are common within a number of construction related industries, however, higher education is not a field to which the practices of project management are routinely applied. Although multiple factors could lead to the lack of project management application in higher education, this study focused on faculty/staff self-efficacy and project work experience. The purpose was to determine if self-efficacy and project work experience contribute to the lack of project management techniques applied in higher education. The study was based upon Bandura’s theory of self-efficacy and how project work experience may affect faculty/staff venturing into applying project management techniques. …


State Appropriations And Allocation Ratios To Predict Financial Condition At Public Higher Education Institutions, Cassandra Bennett Oct 2018

State Appropriations And Allocation Ratios To Predict Financial Condition At Public Higher Education Institutions, Cassandra Bennett

Doctoral Dissertations and Projects

The higher education industry has faced increased competition in recent years from new institutions and learning platforms entering the marketplace. Public higher education institutions, in particular, have been forced to develop strategic plans due to limited state funding in recent years. These colleges and universities face the challenge of allocating their limited financial resources in a manner that will optimize financial strength and ensure long-term sustainability. Institutions classify their operating expenses into several different functional expense categories, including instruction, academic support, student services and operations and maintenance of plant. This paper analyzed the relationship between changes in state appropriations, allocation …


Employee Perceptions Of Succession Planning Within Higher Education: A Qualitative Case Study, Matthew Swanson Jun 2018

Employee Perceptions Of Succession Planning Within Higher Education: A Qualitative Case Study, Matthew Swanson

Doctoral Dissertations and Projects

Higher education institutions provide programs and services in support of personal, professional, and community development. The positive impact of higher education is threatened by the imminent departures of experienced employees responsible for implementing institutional programs and services. Research suggests succession planning assists organizations in responding to the potential departures of experienced employees while successfully serving stakeholders, yet a majority of higher education institutions do not possess adequate succession planning programs. Employee perceptions are essential to developing and evaluating programs, however, there is currently a lack of available insight into employee perceptions pertaining to succession planning within the field of higher …


Exploring The Relationship Of Burnout, Retention, And Tenure Between Full-Time Professors Teaching In A Traditional Brick-And-Mortar Environment And Full-Time Professors Teaching In A Fully Online Environment, Scott Dunbar Feb 2018

Exploring The Relationship Of Burnout, Retention, And Tenure Between Full-Time Professors Teaching In A Traditional Brick-And-Mortar Environment And Full-Time Professors Teaching In A Fully Online Environment, Scott Dunbar

Doctoral Dissertations and Projects

The purpose of this study was to examine the effects of educational delivery as it related to burnout in full-time college professors in a Southern California Christian university. The problem addressed was examining the relationship of full-time faculty burnout between two educational delivery methods, traditional brick-and-mortar educational delivery and fully online educational delivery, in a Southern California Christian university. This study was significant as the phenomenon of burnout in relation to brick-and-mortar full-time professors and online full-time professors had yet to be researched in a Southern California Christian university. In addition, burnout in online faculty members had rarely been studied …


Determining Perceptual Gaps Of Service Quality And Value In Higher Education: A Midwestern Bible College, Benjamin Mcintosh Jun 2017

Determining Perceptual Gaps Of Service Quality And Value In Higher Education: A Midwestern Bible College, Benjamin Mcintosh

Doctoral Dissertations and Projects

This doctoral research project examined perceptual gaps of service quality and value in the context of higher education. The researcher performed quantitative analysis of survey data gathered from students at a small, Midwestern Bible college. Students self-selected to participate in this research project and, using class status as an independent variable, were grouped as Freshman, Sophomore, Junior, or Senior. Additionally, based on the literature review, the researcher used the Access variable as the primary determinant of service quality and the Functional Value variable as the primary determinant of value. After an analysis of the data, it was determined that there …


The Relationship Between Transformational Leadership Style And Employees’ Perception Of Leadership Success In Higher Education, Tatrabian Jackson Apr 2017

The Relationship Between Transformational Leadership Style And Employees’ Perception Of Leadership Success In Higher Education, Tatrabian Jackson

Doctoral Dissertations and Projects

The problem addressed examined whether two merged academic institutions was successful in implementing a transformational leadership style within the united organization. Successful leadership cannot be limited to the perception of only the leader, but must include the perceptions of the follower as well. The focus of this study was to investigate the relationship between transformational leadership style and the employee’s perception of leadership success. This research study provides the opportunity to advance the fields of organizational change, management, and academics by examining the success of transformational leadership through the perception of the employees in higher education as it related to …