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Full-Text Articles in Business
Project Management And The Temporary Relocation Of The Decoupling Point: Hermeneutical Phenomenological Study, Christopher Hicks
Project Management And The Temporary Relocation Of The Decoupling Point: Hermeneutical Phenomenological Study, Christopher Hicks
Doctoral Dissertations and Projects
This study investigates, understands, and describes the value of engaging a project manager to support a customer-driven project that creates a random supply chain demand event. Specifically such an event would require the temporary re-positioning of the decoupling point between the supply push and demand pull within the supply chain. In response to the challenges of this type of event, this study will focus on two specific project manager roles. First, the project manager would act as an extension of a customer-driven project and serve as a conduit for the voice of the customer (VOC) into the supply chain. Secondly, …
The Future Of Customer Relationship Management, Rebecca Larson
The Future Of Customer Relationship Management, Rebecca Larson
Faculty Publications and Presentations
Customer Relationship Management is no longer considered a business trend, but an industry standard that is required to secure and maintain competitive advantage. CRM, when correctly and effectively utilized, results in increased profitability and greater customer loyalty, two key needs for any organization. This paper will address the future of CRM, and will support assumptions for future CRM value based on effective examples of modern day success. The internet can be effectively utilized for CRM, and one company that is an example of customer loyalty success is Harrah’s Casino. Furthermore, multi-channel approaches are essential for future CRM success, as shown …