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Open Access. Powered by Scholars. Published by Universities.®

Liberty University

2015

Strategy

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The Balanced Scorecard: The Key To Effective Strategic Management, Josiah D. Grimm Apr 2015

The Balanced Scorecard: The Key To Effective Strategic Management, Josiah D. Grimm

Senior Honors Theses

The intent of this paper is to define the importance of the balanced scorecard in the strategic management process. The need for the balanced scorecard will be established by explaining the roles of demand shifters, traditional management accounting, Senge’s concept of a learning organization, and the strategic management process. This will involve detailing the stages of the strategic management process and connecting them to the various aspects of creating a balanced scorecard. Ultimately, the goal of the balanced scorecard is to translate the overarching strategy into specific actions that can be implemented throughout the organization. Lastly, other strategic applications of …