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Full-Text Articles in Business
Strategic Leadership For Managing Diversity, Amdy Diene
Strategic Leadership For Managing Diversity, Amdy Diene
Doctoral Dissertations and Projects
The changing workforce in organizations worldwide, including those in Africa, makes managing diversity a critical issue that must be a part of any organizational business strategy. This qualitative case study explored the success and failure of leadership strategies in managing diversity in organizations in the West African region and the adverse effects globalization, and ethnocentrism might have in managing diversity in the workplace. This study took place in Africa, and 15 participants from this West African organization participated in interviews and surveys. The data collection yielded themes the participants in the study thought could improve leaders' capabilities in managing a …
Exploring Target Marketing At Private Universities Directed To The Nontraditional Student Population, Connie Chester Christian
Exploring Target Marketing At Private Universities Directed To The Nontraditional Student Population, Connie Chester Christian
Doctoral Dissertations and Projects
Nontraditional Adult Learners exist worldwide. These potential students can improve self-confidence, increase their wages, and improve workforce opportunities with provided education opportunities. This current study explores value proposition within private institutions with the influence of marketing to the nontraditional adult learner. Exploration includes the challenges and constraints the nontraditional student faces and the impact these challenges present. Marketing programs directed to specific populations and the component that the marketing strategy implements for post-secondary educational opportunities.