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Full-Text Articles in Business

Effective Destination Promotion In Rural Communities: Management And Marketing Approaches, Kelly La Venture, Wooyang Kim Feb 2019

Effective Destination Promotion In Rural Communities: Management And Marketing Approaches, Kelly La Venture, Wooyang Kim

Atlantic Marketing Association Proceedings

No abstract provided.


A Preliminary Investigation Into Tourism Readiness: Proposing A Tourism Potential Index, Michelle B. Kunz, Janet M. Ratliff Feb 2019

A Preliminary Investigation Into Tourism Readiness: Proposing A Tourism Potential Index, Michelle B. Kunz, Janet M. Ratliff

Atlantic Marketing Association Proceedings

No abstract provided.


Developing A Model For Entrepreneurs: Niche Tourism And Consumer Typologies, Michelle B. Kunz, Janet M. Ratliff Sep 2017

Developing A Model For Entrepreneurs: Niche Tourism And Consumer Typologies, Michelle B. Kunz, Janet M. Ratliff

Atlantic Marketing Association Proceedings

No abstract provided.


Multi-Stakeholder Assessment Of A Mobile And Temporarily Interconnected Systems Prototype: People-First Tourism, Fay Cobb Payton, Duarte Morais, Ernie Heath Jan 2015

Multi-Stakeholder Assessment Of A Mobile And Temporarily Interconnected Systems Prototype: People-First Tourism, Fay Cobb Payton, Duarte Morais, Ernie Heath

The African Journal of Information Systems

While tourism has often been proposed as a mechanism for equitable and sustainable development in developing countries, most destination communities remain relegated to the role of passive “tourees” who are unable to participate in economic opportunities often controlled by tourism retail monopolies. Guided by information systems (IS) research on mobile and temporarily interconnected systems (MTIS), this work examines the ubiquitous nature of information services for users on the move. That is, users that are largely dependent on mobile telephones and temporary tourism services. Stakeholder interviews included local South African micro-entrepreneurs from under-resourced rural and peri-urban communities and other national and …


A Comparison Of State And Local Welcome Center Visitors: Issues Regarding Sampling Frame Generalizability, James E. Stoddard, Stephen W. Clopton Feb 2012

A Comparison Of State And Local Welcome Center Visitors: Issues Regarding Sampling Frame Generalizability, James E. Stoddard, Stephen W. Clopton

Atlantic Marketing Journal

Tourism is an important industry in the United States and for more regional economies, motivating research exploring characteristics of tourist consumers and their travel behavior. This paper deals with the issue of sampling frame generalizability for tourism research. Visitors to state and local welcome centers were compared in terms of their area awareness, respondent and travel party demographics, and expenditures. Significant differences were found between the groups, questioning the generalizability of data collected at state welcome centers.