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Full-Text Articles in Business
Watch Me Give: Narcissism As A Moderator To Donating To A Nonprofit, Austin Prewett, Charles Elliott, Paul A. Story
Watch Me Give: Narcissism As A Moderator To Donating To A Nonprofit, Austin Prewett, Charles Elliott, Paul A. Story
The Kennesaw Journal of Undergraduate Research
With increased online connectivity in the current generation, more non-for-profit organizations are focusing their efforts on producing online marketing appeals. It has, therefore, become necessary to identify the effect some appeals have on different people. The present study seeks to determine whether an organization offering increased recognition will result in a greater willingness to give by people with narcissistic personalities. Additionally, it will determine if “willingness” to give or “amount” given are different between genders or employment status, as prior research suggests. Results indicated that whether the organization offered increased recognition or not, narcissism did not affect willingness to give …
Assessment Of The Public Value Of Open Data In Ghana, Hubeidatu Nuhu, Jean-Paul Van Belle
Assessment Of The Public Value Of Open Data In Ghana, Hubeidatu Nuhu, Jean-Paul Van Belle
African Conference on Information Systems and Technology
With rising enthusiasm for Open Data (OD) globally, there has been an expanding requirement for research on the impact this movement has created. Ghana is consid-ered as one of the early Open Data adopters in Africa. The case of Ghana presents an interesting and a unique area of concentration due to the country’s long stand in de-mocracy. The practice of democracy, accountability and transparency has been the core of government development in Ghana since independence in 1957. The research pur-pose is to understand and examine the impact of Open Data from the context of Gha-na from the perspective of created …
Mobile Food Pantries: A Marketing Opportunity, Deirdre T. Guion Peoples
Mobile Food Pantries: A Marketing Opportunity, Deirdre T. Guion Peoples
Atlantic Marketing Association Proceedings
No abstract provided.
An Emotional Perspective On Political Attack Advertising, Kirsten Passyn
An Emotional Perspective On Political Attack Advertising, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.