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Full-Text Articles in Business
Hospitals And The Web: A Maturing Relationship, Daniel Fell, C. David Shepherd
Hospitals And The Web: A Maturing Relationship, Daniel Fell, C. David Shepherd
Faculty and Research Publications
How are hospitals using the Internet in marketing today? Where are health care marketers focusing their online efforts?What returns are marketers seeing from their Internet initiatives and investments? These are some of the questions we have been tracking since 1995 when we conducted the first-ever study to examine the ways that hospital marketers around the country were using the Internet and other emerging technology to promote their organizations. In the most recent survey, we look at what health care marketers are doing online and take the pulse of an industry grappling with rapid change and as yet unproven Internet strategies.
An E-Commerce Systems Integration Framework, Ernest A. Capozzoli, Sheb L. True
An E-Commerce Systems Integration Framework, Ernest A. Capozzoli, Sheb L. True
Faculty and Research Publications
The success of e-commerce activity is directly affected by system integration efforts associated with traditional back office and web-based systems. The potential benefits of enterprise-wide e-commerce activities to an organization emphasize the need for system integration beyond individual sales transactions. Unfortunately, many organizations are not capitalizing on the synergistic advantages of integrated systems. Despite the apparent lack of integration, some organizations are attempting to coordinate such customer activities. Planning for and integrating e-commerce technologies are essential to an organization's survival.