Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Management Information Systems (8)
- Advertising and Promotion Management (2)
- Education (2)
- Instructional Media Design (2)
- Social and Behavioral Sciences (2)
-
- Arts and Humanities (1)
- Business and Corporate Communications (1)
- Communication (1)
- Communication Technology and New Media (1)
- Computer Engineering (1)
- Curriculum and Instruction (1)
- Digital Communications and Networking (1)
- Digital Humanities (1)
- E-Commerce (1)
- Educational Methods (1)
- Engineering (1)
- Graphic Communications (1)
- Health Information Technology (1)
- Higher Education and Teaching (1)
- International and Comparative Education (1)
- Management Sciences and Quantitative Methods (1)
- Marketing (1)
- Medicine and Health Sciences (1)
- Nursing (1)
- Online and Distance Education (1)
- Other Computer Engineering (1)
- Social Media (1)
- Teacher Education and Professional Development (1)
- Technology and Innovation (1)
Articles 1 - 9 of 9
Full-Text Articles in Business
It Deployment And Integration – An Assessment Of Enabling And Inhibiting Factors, Lesley Matshwane, Carl Marnewick
It Deployment And Integration – An Assessment Of Enabling And Inhibiting Factors, Lesley Matshwane, Carl Marnewick
The African Journal of Information Systems
Although delivery of services in South Africa is the responsibility of all spheres of government, the provision of basic services lies at the doorstep of local municipalities. Local municipalities have, for many reasons, frequently been unable to live up to this mandate despite the fact that some of the challenges that they face can be addressed by using IT. This paper assesses factors enabling and inhibiting the efficient deployment and integration of IT in local municipalities. The technological, organizational and environmental (TOE) framework was deployed to assess the factors. A multiple case study in which semi-structured interviews were conducted produced …
Modelling Online Advertising Design Quality Influences On Millennial Consumer Attitudes In South Africa, Rodney G. Duffett Dr, Natassha V. Miller Ms
Modelling Online Advertising Design Quality Influences On Millennial Consumer Attitudes In South Africa, Rodney G. Duffett Dr, Natassha V. Miller Ms
The African Journal of Information Systems
Millennials’ advanced knowledge and exposure to product experiences, and irrelevant placement of online advertising has led to an increase of online advertising avoidance. However, effective online advertising design may assist in establishing more positive sentiments towards digital forms of marketing communication. The study used the visual rhetoric theory as the theoretical basis to examine millennial consumer attitudes. The main research aims were to propose an online advertising design quality model, and to ascertain the influence of online advertising design quality on millennial consumer attitudes. The study employed a quantitative research design via an empirical online survey. Online advertising design quality …
South African Millennials’ Attitudes Towards The Communications Effect Of Youtube Marketing, Rodney G. Duffett Associate Professor
South African Millennials’ Attitudes Towards The Communications Effect Of Youtube Marketing, Rodney G. Duffett Associate Professor
The African Journal of Information Systems
YouTube (YT) is the largest global digital video information and communication technology (ICT) channel and has become an important channel for companies and their brands to reach younger target markets with their marketing communications (MC). The main objectives of this research are to determine the effect of YouTube marketing communications (YTMC) on traditional and non-traditional attitudinal relationships, and to establish whether demographic variables and usage factors have an effect on traditional attitudinal relationships among the South African millennial cohort. A multi-stage sampling method was employed and 1,900 millennial cohort members (aged 18-32 years old) participated in the survey. Structural equation …
The E-Agriculture Research Landscape In South Africa: A Systematic Literature Review, Alain Nzuzi Kintoki
The E-Agriculture Research Landscape In South Africa: A Systematic Literature Review, Alain Nzuzi Kintoki
The African Journal of Information Systems
Despite the growing interest in e-agriculture research in South Africa, academic studies have not sufficiently and deeply investigated the current e-agriculture research trends in the South African context. It is unclear how primary e-agriculture research in South Africa will aid both current and future generations to create new and better ways to transform agricultural development using this modern technology. This study sought to determine the current status of e-agriculture research in the South African context. A systematic literature review was used to gather and analyze data. The results indicate that 17 papers (26.5%) were published during the first two years …
An Evaluation Of Educational Values Of Youtube Videos For Academic Writing, Gbolahan Olasina
An Evaluation Of Educational Values Of Youtube Videos For Academic Writing, Gbolahan Olasina
The African Journal of Information Systems
The aim is to assess the impact of YouTube videos about academic writing and its skills on the writing performance of students. Theoretical perspectives from constructivism and associated learning models are used to inform the purpose of the research. The contextual setting is matriculation students awaiting admission to higher institutions. The population is 40 students belonging to a class aimed at assisting disadvantaged students in their academic writing in Scottsville, Province of KwaZulu-Natal, South Africa. The students are broken into two groups – control/traditional teaching and the treatment/YouTube facilitated groups. Consequently, a dominant qualitative approach is adopted using focus group …
Social Media Marketing Communications Effect On Attitudes Among Millennials In South Africa, Rodney G. Duffett Mr, Myles Wakeham Dr
Social Media Marketing Communications Effect On Attitudes Among Millennials In South Africa, Rodney G. Duffett Mr, Myles Wakeham Dr
The African Journal of Information Systems
Online interpersonal interaction and communication has become an important aspect of social activities, especially among Millennials (young adults). However, the African continent has the lowest Internet access across the globe, but the development and rapid adoption of mobile technology has led to a major increase in the usage of Internet and new online Information and Communications Technology (ICT) channels, which are collectively referred to as social media. Social media platforms have become an integral part of everyday life and marketing communications via these digital channels has become one of the latest trends in South Africa (SA). The most commonly used …
Factors Influencing Perceptions And Attitudes Of Nurses Towards The Use Of Ict In Patient Care In Kwazulu Natal Province, South Africa, Stephen M. Mutula
Factors Influencing Perceptions And Attitudes Of Nurses Towards The Use Of Ict In Patient Care In Kwazulu Natal Province, South Africa, Stephen M. Mutula
The African Journal of Information Systems
This paper presents the results of a study to determine factors influencing perceptions and attitudes of nurses towards the use of ICT in 16 hospitals in KwaZulu-Natal (KZN) province, South Africa. Data were collected through a survey questionnaire and factor analysis performed to extract relevant variables. Overall, results revealed positive dispositions of nurses towards the use of ICT. Results further revealed self-efficacy, adoption of computers to improve nursing care, confidence in using computers; usefulness; interactability and knowledgeability were major factors influencing perceptions and attitudes of nurses towards use of ICT at the work place. Findings may inform institutional and provincial …
Barriers To Open Source Erp Adoption In South Africa, Leo Tome Mr, Kevin Allan Johnston Prof, Alison Meadows Mrs, Mphatso Nyemba-Mudenda Ms
Barriers To Open Source Erp Adoption In South Africa, Leo Tome Mr, Kevin Allan Johnston Prof, Alison Meadows Mrs, Mphatso Nyemba-Mudenda Ms
The African Journal of Information Systems
Organizations in South Africa (SA) and other economically developing countries are not maximizing the use of Enterprise Resource Planning (ERP) Systems. While the costs associated with an ERP system implementation have always been a major factor to many organizations, Open Source Software (OSS) ERP systems are available offering the benefits of an ERP system at a reduced cost to organizations. This paper investigates the adoption factors of Open Source Software Enterprise Resource Planning Systems in economically developing countries by focusing on South African organizations. Using online surveys and a focus group discussion, this empirical study found that knowledge barriers, the …
Towards A Shared Understanding Of Emerging Technologies: Experiences In A Collaborative Research Project In South Africa, Daniela Gachago, Eunice Ivala, Judy Backhouse, Jan Petrus Bosman, Vivienne Bozalek, Dick Ng’Ambi
Towards A Shared Understanding Of Emerging Technologies: Experiences In A Collaborative Research Project In South Africa, Daniela Gachago, Eunice Ivala, Judy Backhouse, Jan Petrus Bosman, Vivienne Bozalek, Dick Ng’Ambi
The African Journal of Information Systems
While the practice of using educational technologies in Higher Education is increasingly common among educators, there is a paucity of research on innovative uses of emerging technologies to transform teaching and learning. This paper draws on data collected as part of a larger study aimed at investigating emerging technologies and their use in South African Higher Education Institutions (HEIs) to improve teaching and learning. The research employed a mixed method research design, using both qualitative and quantitative data collection methods—quantitative data from a survey of 262 respondents from 22 public HEIs in South Africa and qualitative data gathered from 16 …