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Pacific Coffee Market Analysis: The Viability Of Asian Coffee Brand Pacific Coffee In Us North Eastern Market, Jorge Morales, Leiming Tu, Ensharah Virk, Umaima Anwar

Kean Quest

Pacific Coffee, a Hong Kong based coffee shop chain with a pacific Northwestern U.S style, aims to go international and expand their brand beyond East-Asian markets. Despite its growing prospects towards an American market, Pacific Coffee would encounter many obstacles such as an oversaturated market and difficulties in increasing brand awareness with its previous methods. Through a PEST and SWOT analysis the brands ability to create a successful presence in Union Township of New Jersey was measured amongst the powerful coffee shop chains currently dominating the region. This data was then compiled alongside surveys to ultimately provide a recommendation to …