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A Research Proposal: The Relationship Between Customer Satisfaction And Consumer Loyalty, Jiana Daikh
A Research Proposal: The Relationship Between Customer Satisfaction And Consumer Loyalty, Jiana Daikh
MBA Student Scholarship
The purpose of this research is to study the relationship between customer satisfaction and consumer loyalty and apply its relationship into all the market industries including products and services, particularly in financial institutions. Preliminary sample data (N=80) will be collected from faculties and students at Johnson and Wales University of all ethnicities, national and international students. The hypothesis of the study is developed as H1: There is a significant positive relationship between customer loyalty and customer satisfaction. A t-test for independent samples is used to address the hypothesis. The discussion of the study indicated that there is a significant positive …