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Cumulus Media, Inc. Strategic Analysis, Barry Y. Zoll
Cumulus Media, Inc. Strategic Analysis, Barry Y. Zoll
MBA Student Scholarship
The purpose of this paper is to conduct a strategic analysis of the broadcast radio industry with a focus on Cumulus Media, Inc. This analysis will outline a brief history of Cumulus and a timeline of major events in its history, along with an explanation of the company’s purpose. Then, the external environment will be analyzed and the potential effects on Cumulus. Using Dr. Michael Porter’s Five Forces Analysis, an assessment will be made of the threat of entrants, the factors affecting the power of buyers and sellers, the threat of substitutes of broadcast radio, and trends in the industry. …