Business Commons^™

Brown-Forman Corporation And The Distilleries Industry, Keely J. Higbie

MBA Student Scholarship

This study showed that Brown-Forman Corporation’s (Brown-Forman) has a winning business strategy. It passes the three major tests, which are the Fit Test, Competitive Advantage Test, and Performance Test. The company’s strategy effectively addresses the company’s situation both internally and externally. The strategy takes advantage of most of the industry’s trends, mitigates the negative impacts of the industry’s driving forces, and ensures that the company meets the industry’s key success factors. It helps the company achieve sustainable competitive advantages by fully utilizing its biggest resources and capabilities.

The strategy has also directly contributed to the company’s financial success and market …

Research Proposal For Analyzing Users Of Consumer Generated Media Based On Age, Jamie Levitt

MBA Student Scholarship

Consumer Generated Media (CGM), a form of internet service in which customers provide feedback on the goods and services they have utilized, is the fastest growing sector on the internet. In fact, in 2005, more than 1.4 billion “consumer comments” were created for CGM. For the travel and hospitality industry, Tripadvisor™ is the largest source of information and data. It receives 47 million visits monthly.

Although CGM is increasingly relied upon by consumers, limited research has been conducted to demonstrate its value for businesses. Beyond an analysis regarding differences in CGM adoption on a country by country basis, there is …

Factors Influencing Students’ Selection Of A Bank, Wei Tai, Jiage Zhu

MBA Student Scholarship

The paper aims to determine what factors influence students’ choice of bank. Exploratory sample data (N= 100) was taken from students at John & Wales University, Brown University, and the University of Rhode Island (All Southern New England). The instrument was comprised of fourteen questions, ten being derived from the related literature: service provision, the proximity of ATM, branch location, card design, students benefit, service charge, financial products, recommendation, security, and online service. A total of 100 questionnaires were distributed using convenience sampling; 94 were returned, and among them 89 were deemed valid, yielding a response rate of 89%. This …