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Toroots: Marketing And Promoting The Experiential Travel And Tourism, Shailesh Pandey, Prashant Chaudhary, Pooja Darda
Toroots: Marketing And Promoting The Experiential Travel And Tourism, Shailesh Pandey, Prashant Chaudhary, Pooja Darda
Management Dynamics
With the extensive influx of start-ups in the already cluttered Indian travel and tourism sector; it was increasingly becoming challenging for experiential tourism players to carve a niche for themselves. Mr. Naveen, founder of ToRoots Explorers Pvt. Ltd., a start-up company in Pune (India) offering "experiential tourism" realised that travellers were not only demanding conventional sightseeing tours but preferably looking for meaningful, memorable and transformative tourism experiences. Customers were spoilt for choices in terms of wide array of travel and tourism packages and experiences available. Since its launch in June 2016, the start-up firm faced challenges in terms of amplifying …