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Articles 1 - 16 of 16
Full-Text Articles in Business
Brand Loyalty, Store Loyalty And Demographic Variables: Relational Study, Zeenat Ismail
Brand Loyalty, Store Loyalty And Demographic Variables: Relational Study, Zeenat Ismail
Business Review
The purpose of the study is to see the relationship of brand loyalty and store loyalty with respect to demographic variables of education and socioeconomic status. After reviewing the literature it was hypothesized that (1) Consumers with lower education would be more loyal to stores than consumers with moderate and higher education. (2) Consumers with higher education would be more loyal to brands than consumers with lower and moderate education. (3) Consumers having lower socioeconomic status would be more store loyal than consumers of higher and middle socioeconomic class. (4) Consumers having higher socioeconomic status would be more brand loyal …
The Influence Of Culture On Advertising Effectiveness In Pakistan And Australia: A Cross-Cultural Study, Faiz Muhammad Shaikh
The Influence Of Culture On Advertising Effectiveness In Pakistan And Australia: A Cross-Cultural Study, Faiz Muhammad Shaikh
Business Review
Presents findings from an empirical study, which investigates the effects of different advertising appeals used across cultures. Cultural differences along the individualism collectivism dimension are hypothesized to affect people's reactions to certain advertising appeals. Results indicate that appeals, which emphasize individualistic benefits, are more effective in the Australia than in Pakistan. When appeals emphasizing collectivistic benefits are employed, they are generally more effective in Pakistan. However, such effects can be moderated by product characteristics. Different product types may serve to influence the effectiveness of culturally congruent advertising appeals. Discusses the implications of the findings, that cultural differences play a significance …
Front Matter Of Volume 3 Number 2, Tufail A. Qureshi
Front Matter Of Volume 3 Number 2, Tufail A. Qureshi
Business Review
Front matter, Contents and Editorial Perspective
Post-Globalization Power Sector Management In India, J.G. Valan Arasu, A.D.N. Bajpai, Shubhada Pandey
Post-Globalization Power Sector Management In India, J.G. Valan Arasu, A.D.N. Bajpai, Shubhada Pandey
Business Review
Power is a key infrastructure, which is the backbone and prime mover of the economic development of any country because power is required for all the sectors of economy which include agriculture, industries, service, information and technology, transport and others. The term energy has been employed to designate not only chemical energy, but also kinetic energy, mechanical energy, electrical energy, radiant energy and thermal energy. These six energy sources play a vital role in the economic development of a nation, because energy facilitate to grow food; keep people alive; transport people and goods; fuel economic development and sustain the economic …
Capitalist Subjectivity, Capitalist Governance And The ‘Anti-Globalization’ Movement, Javed A. Ansari, Syed Zeeshan Arshad, Ali Muhammad Rizvi
Capitalist Subjectivity, Capitalist Governance And The ‘Anti-Globalization’ Movement, Javed A. Ansari, Syed Zeeshan Arshad, Ali Muhammad Rizvi
Business Review
This paper discusses the question - can the anti-globalization / anti-capitalist movement transcend global capitalist order? First section outlines the essential features of capitalist subjectivity, regulation and transaction. The second section assesses the impact of globalization on capitalist subjectification and governance processes. The third section argues that anti-capitalist movement cannot transcend global capitalist order for it does not reject capitalist subjectification and its necessary prioritization of freedom. T Capitalism can be viewed as a historical (Marx 1982) or a rational (Hayek 1988) order. Neo-classical economics presumes capitalism’s rationality and naturalness. It recognizes no ‘outside of’ or ‘alternative to’ capitalist order …
Leveraging On Knowledge Management Approach For Effective Risk Management In Building Projects, Faisal Manzoor Arain
Leveraging On Knowledge Management Approach For Effective Risk Management In Building Projects, Faisal Manzoor Arain
Business Review
This paper aims to introduce a new approach utilizing knowledge management to simplify the process of risk management, so as to enhance the knowledge sharing and promote its application in the construction industry. Decision making is a significant characteristic that occur in each phase of a project. Often, these decisions will, or can affect the other tasks that will take place. To achieve an effective decision making process, project managers and the other personnel of one project need to have a general understanding of other related or similar past projects. Risk management is important to support decision making at the …
The Implementation Of Trademark Law In Small And Medium Size Enterprises (Sme) Business Activities In Indonesia, Alexander Y Agung Nugroh, Sih Yuliana Wahyuningtyas
The Implementation Of Trademark Law In Small And Medium Size Enterprises (Sme) Business Activities In Indonesia, Alexander Y Agung Nugroh, Sih Yuliana Wahyuningtyas
Business Review
In the aftermath of SME and the bigger enterprises in Indonesia, there emerges a suspicion that due to the lack of financial and technical capacity in competing with the bigger enterprises, SME conducts various violation of trademark law. Now, the essence of trademark protection is at stake, along with the struggle for SME’s life. The challenge for the future will be ensuring greater harmonization of the protection for SME and at the same time, also for trademark. This paper examines the prominent roles of trademark law in dealing business and its implementation by SME.
Consolidation In Indian Banking Industry – Need Of The Hour, Syed Ahsan Jamil, Bimal Jaiswal, Namita Nigam
Consolidation In Indian Banking Industry – Need Of The Hour, Syed Ahsan Jamil, Bimal Jaiswal, Namita Nigam
Business Review
This study is aimed at trying to unravel the fast and metamorphic changes been brought about within the Indian banking industry. With the government in India clearly specifying that it will liberalize the entry of foreign banks in India by 2009 alarm bells have started ringing for underperforming banks who largely nurtured under government protection and lack of competition. It is now a fight for survival. Consolidation seems to be the only viable solution for most of theses beleaguered banks.
Pilot Study Of 8 Smes In Pakistan, Ejaz Mian
Pilot Study Of 8 Smes In Pakistan, Ejaz Mian
Business Review
These cases study small firms (with 1-50 employees) in Pakistan to determine marketing factors that lead to success. Information is gathered through in-depth interviews with owner-managers on their premises. Convenience sampling is used within the city of Karachi. Firms included relate to production, and services (including retail). It was found that most of the firms are not marketing oriented and they do not understand marketing. Thus they will benefit from some kind of marketing training conducted by the government or through their own resources.
A Word About The Iba, About Our Authors, Note For Contributors, Back Matter, Tufail A. Qureshi
A Word About The Iba, About Our Authors, Note For Contributors, Back Matter, Tufail A. Qureshi
Business Review
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A Word About The Iba, About Our Authors, Note For Contributors, Back Matter, Tufail A. Qureshi
A Word About The Iba, About Our Authors, Note For Contributors, Back Matter, Tufail A. Qureshi
Business Review
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Front Matter Of Volume 3 Number 1, Tufail A. Qureshi
Front Matter Of Volume 3 Number 1, Tufail A. Qureshi
Business Review
Front matter, Contents and Editorial Perspective
Smes In Globalized World: A Brief Note On Basic Profiles Of Pakistan’S Small And Medium Scale Enterprises And Possible Research Directions, Sarath W.S.B. Dasanayaka
Smes In Globalized World: A Brief Note On Basic Profiles Of Pakistan’S Small And Medium Scale Enterprises And Possible Research Directions, Sarath W.S.B. Dasanayaka
Business Review
The Small and Medium Scale Enterprises (SMEs) are playing very significant role in almost all the economies around the world in irrespective of the countries development stage. However it is obvious that SMEs function as a lifeline in informal sector in Asia, Africa, Latin America and Eastern Europe due to their contribution to overall economy in many aspects such as employment generation, exports, tax income, innovation, competitiveness, equitable income distribution, social stability, domestic resources usage, regional development and ultimately it is the main source of economic growth. The Pakistan is no exception to this phenomenon as a developing country located …
Effects Of Free Trade Agreements (Ftas) On Construction Firms In Singapore, Low Sui Sui, June S.Y. Khoo
Effects Of Free Trade Agreements (Ftas) On Construction Firms In Singapore, Low Sui Sui, June S.Y. Khoo
Business Review
Since the 1950s, the international trading system has been characterized by a shift from the multilateral processes towards bilateral and regional arrangements. The signing of the US-Singapore Free Trade Agreement (USSFTA) by the Prime Minister of Singapore and the President of the United States is but part of Singapore’s overall trade initiatives and economic strategy which involves forging free trade agreements (FTA) with other countries outside the ASEAN region. This study seeks to analyze the effect of FTA in the context of the construction industry with respect to local contractors. A questionnaire-based survey and in-depth personal interviews were conducted with …
On Nonlinearities In Kse 100 Index Stock Return, Khurshid M. Kiani
On Nonlinearities In Kse 100 Index Stock Return, Khurshid M. Kiani
Business Review
This research investigates possible existence of asymmetries in business cycle fluctuations in Karachi Stock Exchange (KSE) 100 index over money market rates. I model the relationship between excess stock return in KSE 100 index using a number of nonlinear time series models for constructing linearity tests for testing linearity in KSE 100 excess returns. These tests include Keenan test, Ramsay RESET test, and its improved versions i.e. RESET1 and RESET2 tests. The results based on Keenan test show statistically significant evidence of nonlinearities in KSE 100 excess returns. Likewise the results from Ramsay RESET test confirm this behavior. However, the …
Pilot Study Of 8 Smes In Pakistan, Ejaz Mian
Pilot Study Of 8 Smes In Pakistan, Ejaz Mian
Business Review
These (eight) cases study small firms (with 1-50 employees) in Pakistan to determine marketing factors that lead to success. Information is gathered through in-depth interviews with owner-managers on their premises. Convenience sampling is used within the city of Karachi. Firms included relate to production, and services (including retail). It was found that most of the firms are not marketing oriented and they do not understand marketing. Thus they will benefit from some kind of marketing training conducted by the government or through their own resources.