Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 2 of 2

Full-Text Articles in Business

A Longitudinal Analysis Of Music Tourism Impacts, Kate Price-Howard, John C. Crossley, Andrew Holdnak Dr. Jan 2020

A Longitudinal Analysis Of Music Tourism Impacts, Kate Price-Howard, John C. Crossley, Andrew Holdnak Dr.

Journal of Tourism Insights

Music tourism has boomed in recent decades and has been part of the rise in cultural tourism. In recent years, several communities have implemented a concert series to help promote tourism during the shoulder season, or slower months during the off-season. In this study, a longitudinal examination of several concerts of various sizes and genres spanning about three years looks at the economic impacts for the tourist destination of Panama City Beach, FL. This paper will conduct an analysis comparing the tourism development tax, hotel/motel data provided by the industry leading data resource, Smith Travel Research (STR), in order to …


Resorts, Resilience And Retention Ater The Bp Oil Spill Disaster Of 2010, Kate Price-Howard, Patrick J. Holladay Jul 2014

Resorts, Resilience And Retention Ater The Bp Oil Spill Disaster Of 2010, Kate Price-Howard, Patrick J. Holladay

Journal of Tourism Insights

This study attempted to quantify intention to return to a vacation rental along the Florida/Alabama Gulf Coast. Compounding this was the 2010 Deepwater Horizon oil spill disaster. We examined the intention to return to a vacation rental (nontraditional whole-ownership condominium resorts), as well as investigated marketing/retention efforts following the oil spill disaster and data on tourists’ trends over the summers of 2010 – 2013 via bed tax data. Data on tourists' trends since the oil spill provided inference on the resilience of resort tourism in the area. Qualitative interviews with key informants of property management companies allowed analysis of customer …