Business Commons^™

Understanding And Motivating Salesperson Resilience, Valerie Good, Douglas E. Hughes, Alexander C. Labrecque

Peer Reviewed Articles

Prior research has shown that approximately half of salespeople fail to achieve their targets each year. Not only is the role difficult but also sales jobs are often marked by high levels of stress, rejection, and burnout. Thus, salesperson resilience is critical. However, a gap remains in our understanding of how resilience influences performance and how managers can motivate salespeople to be more resilient. To answer these questions, we collected survey data from 110 salespeople from a large firm based in the Midwest, along with objective effort and performance data provided by the company prior to and following a poor …

Investor Behavior In The Midst Of A Global Pandemic, Abigail N. Bates

Honors Projects

Investors partaking in portfolio and asset management through the stock market and other avenues do so with certain reasoning and methods in hand. Each investor may have different interests and risk tolerances that guide their choices for investment. Behavioral finance allows for an in-depth look at an investor’s actions and the influencing psychology behind it. Before this approach was popularized, early studies of finance assumed that investors were always rational in their decision making and put resources only into opportunities that would increase their utility or happiness. The behavioral finance approach takes a more comprehensive look at these behaviors and …

Supply Chain Management For Circular Economy: Conceptual Framework And Research Agenda, Daniel Pellathy

Peer Reviewed Articles

Purpose – Circular economy (CE) initiatives are taking hold across both developed and developing nations. Central to these initiatives is the reconfiguration of core supply chain management (SCM) processes that underlie current production and consumption patterns. This conceptual article provides a detailed discussion of how supply chain processes can support the successful implementation of CE. The article highlights areas of convergence in hopes of sparking collaboration among scholars and practitioners in SCM, CE, and related fields.

Design/methodology/approach – This article adopts a theory extension approach to conceptual development that uses CE as a “method” for exploring core processes within the …

Doing Good When Times Are Bad: The Impact Of Csr On Brands During Recessions, Valerie Good

Peer Reviewed Articles

Purpose – This paper aims to determine what the brand performance consequences of corporate social responsibility (CSR) activities would be during times of recession for well-known brands.

Design/methodology/approach – Based on signaling theory, this paper investigates if CSR activities serve to signal higher brand value for consumers via perceptions of better quality and greater differentiation, specifically during recessions. This study incorporates a representative longitudinal sample of known US firms for the analyses, which is accomplished through generalized method of moments estimations.

Findings – The findings empirically demonstrate that CSR initiatives during recessions are actually associated with increased perceptions of brand …

Using Alteryx Designer In Audit, Nolan Asiala

Honors Projects

My senior project was built around data analysis and how it relates to the auditing profession. Initially, I was planning on attending a data analytics competition, but that was canceled due to the events of COVID-19. This project utilized the Alteryx Designer program to demonstrate how it can be used during an audit engagement. By creating a workflow in Alteryx Designer, a report from a client can be cleaned and reformatted into a working dataset. My project includes two Excel files, a Microsoft Word document that serves as a brief introduction to the program, and a video describing the workflow …

Analyses Of Five Industries, Potential Job Prospects, And Expatriate Employment In Spain, Leonardo Brista

Honors Projects

This memorandum analyzes five industries of personal interest and potential job opportunities within each, as well as an analysis of Spain’s economy and identifying the process of working as an expatriate. The goal of this project is to lay out the career opportunities in various industries in and out of the United States, the situation of their environments, and rationalizing them in an evaluative method. Each industry of interest will be analyzed on their economic strength, sociopolitical environment, and geographic area of focus. The top five companies in each industry will also briefly analyzed, comparing their overall employee approval rating …

Beyond Warm Glow: The Risk-Mitigating Effect Of Corporate Social Responsibility (Csr), Abhi Bhattacharya, Valerie Good, Hanieh Sardashti, John Peloza

Peer Reviewed Articles

Corporate social responsibility (CSR) positively impacts relationships between firms and customers. Previous research construes this as an outcome of customers’ warm glow that results from supporting firms’ benevolence. The current research demonstrates that beyond warm glow, CSR positively impacts firms’ sales through mitigating their customers’ perceptions of purchase risk. We demonstrate this effect across three conditions in which customers’ perceived risk of purchase is heightened, using both secondary data and two lab experiments. Under conditions of greater purchase risk (i.e., recessions, a service context, and longer-term consumer commitments), CSR positively impacts both sales and customer purchase intentions to a greater …

Improving The M&A Success Rate: Identity May Be The Key, Carol M. Sanchez, Mahendra Joshi, Paul Mudde

Peer Reviewed Articles

Every year companies spend over $4 trillion on mergers and acquisitions (M&As) in spite of the fact that between 70% to 90% of these M&As fail. Both practitioners and scholars are puzzled by these intriguing statistic and have tried to identify the causes of M&A failures. Factors such as inaccurate assessment of financial and operational synergies, lack of clarity in the execution of the integration process, negotiation errors, lack of backup plans, and cultural issues are only a few of the long list of reasons that may lead to such high rate of failure. Evidently, some of these factors have …

Managing The Global Virtual Workforce: Reducing The Liability Of Foreignness, Carol M. Sanchez, Rebekah Arndt

Peer Reviewed Articles

Effective management of global virtual workforces may reduce the liability of foreignness. As more organizations do business across borders, global workforce effectiveness is critical given logistic, language and cultural distances. Based on theories of global workforces, virtual technology use, cultural differences, and common language policy, we posit that global virtual workforces will better succeed if organizations (1) select appropriate communication technology, (2) train members to navigate cultural differences, and (2) adopt a language policy. We highlight strategies with examples from conversations with managers of several organizations, and we emphasize unexpected benefits to organizations that successfully manage their global virtual workforce.