Business Commons^™

Teaching Business: Looking At The Support Needs Of Instructors, Kurtis Tanaka, Danielle Cooper, Cara Cadena, Preethi Gorecki, Jon Jeffryes, Carol Sanchez

Scholarly Papers and Articles

In 2018, Ithaka S+R began a new research program investigating scholars’ undergraduate teaching practices. As a first foray in this program, we looked at the teaching practices and needs of instructors teaching in business and business related disciplines. The project was undertaken collaboratively with research teams at 14 academic libraries in the United States and we thank those institutions and their researchers for partnering with us.

Marketing Play Book: Shoreline Orthopaedics, Rio Weikum

Honors Projects

This campaign book is comprised of essential information for conducting a successful campaign for our client, Shoreline Orthopaedic located in Holland, Michigan. For the purpose of this campaign, both primary and secondary research were conducted in order to gain crucial information that would form Shoreline's marketing strategies, tactics, and objectives. Primary research was conducted in order to get a better understanding of the attitudes, perceptions, beliefs, and needs of the patients at Shoreline. Secondary research was conducted to gain marketing information on other orthopedic practices, the best marketing strategies to implement in the digital world, and information about our target …

Leveraging User Experience Expertise For Engaging And Sustainable Social Media, Jon Jeffryes, Kiersten Quilliams, Cara Medvendenko, Katie Alphenaar

Conference Proceedings

This presentation discusses an evolution of our staffing model that revived our library’s Twitter account, beginning with creating a sustainable workflow to allow for more engaging content by leveraging the expertise and creativity of front line user experience staff. We’ll discuss the entire evolution from having a single librarian generating content to this team-based approach, discuss missteps, and share the positive outcomes. Lastly, we’ll discuss meaningful assessment to ensure the identifying and transmitting of key messages frequently and effectively, and sustainable expansion into new social media platforms.

When To Outsource The Sales Force For New Products, Valerie Good, Roger J. Calantone

Peer Reviewed Articles

Executives and researchers continue to seek factors that lead to new product success. While prior research has suggested that outsourcing the selling function can help make the innovation process leaner and limit future liability, outsourcing can also pose risks in terms of safeguarding both customer relationships and confidential innovation capabilities. Moreover, examining the effects of outsourcing has been identified as a key research priority in recent marketing literature. Thus, using privileged access to managers in the biochemical industry, we employed a multi-group analysis of 229 new products to investigate the effect of outsourcing the sales force on new product success. …

Failing To Be Family-Supportive: Implications For Supervisors, Benjamin M. Walsh

Peer Reviewed Articles

Family-supportive supervision benefits employees in many ways. But what are the implications for the supervisors themselves, particularly when this support is not extended? Drawing on social exchange theory, we frame family-supportive supervision as a desirable resource that when withheld may trigger negative social responses from employees. We hypothesize that workplace ostracism is a mechanism through which employees sanction supervisors who fail to be family-supportive, thereby harming supervisor well-being. Study 1 captured the employee perspective and utilized an experimental design to understand whether employees engage in ostracism in response to a lack of family-supportive supervision. In Study 2, we captured the …

Economic Impact Study: Kent County Parks, Grand Valley State University, Christian Glupker

Other Faculty Publications

This study will focus on the economic impact of Kent County Parks from three perspectives:

• Spending resulting from park visitors
• Revenue generated by Kaufman Golf Course and Millennium Park beach
• Spending by Kent County Parks

Communicating For Project Management Success: Pro-Tips From Accidental Project Managers, Annie Bélanger, Preethi Gorecki, Jesus Espinoza

Presentations

Library professionals are often asked to lead projects; yet, few are given the training to proceed with confidence. This session will address major aspects of a successful project communication and management: understanding how to propose projects; skills and tools to initiate, plan, and manage projects efficiently and effectively; and knowing how to wrangle the tasks that make up projects. We will also cover how to communicate and lead through influence within a project team setting.

Economic Impact Study: Downtown Market Grand Rapids, Grand Valley State University, Christian Glupker

Other Faculty Publications

Purpose of study This study focuses on the economic impact of the Market from four perspectives:

1. Visitors who traveled for the express purpose of visiting the Market
2. Visitors who visited the Market while already in Grand Rapids
3. Tenant activity within the Market
4. The Market’s impact on local business revenue and job creation

Do Repurchasing Firms Shave Capital Expenditures When Signaling?, Bishal Bc, Yatin N. Bhagwat, Marinus De Bruine

Funded Articles

This paper studies the extent of firm level over- and under-investment in capital projects among firms with excess cash flows. Whereas most prior research looks for either the signaling or free cash flow hypothesis, we find that the motives for share repurchases differ depending on the firm’s concurrent investments in capital projects. Our initial sample contains 3,417 firm-year observations from 1998 through 2014 where we match share repurchasing firm-year observations with non-repurchasing counterparts by 8-digit GICS industry code, by fiscal year, and by size. Using two sample t-tests, we find evidence that consistent with free cash flow explanations over-investment is …

The Unbearable Heaviness Of Leadership: The Effects Of Competency, Negatives, And Experience On Women’S Aspirations To Leadership, Carol M. Sanchez, Kevin Lehnert

Peer Reviewed Articles

Competent women should aspire to leadership, but they may choose not to. We asked men and women at seven U.S. universities if competence, negatives of leadership, and experience affect their aspirations to leadership. Surprisingly, competent women with more work experience are less likely to aspire to leadership than men, while competent women with less work experience are more likely to aspire to leadership than men. The more women associate leadership with negative aspects, the less they aspire to leadership, compared with men. For both, the less competent they think they are to be leaders, the less they want to be …