Business Commons^™

Las Vegas Versus Macao As Diversified Travel Destinations, Carlos Siu Lam, John Crossley

Journal of Tourism Insights

Events and festivals can help attract people to a destination, and this study was to examine how events and festivals can build and diversify tourism. With their programs of pleasurable activities and entertainment, events and festivals have a historical trajectory of delivering development outcomes such as economic restructuring and tourism revenue generation. In addition, events and festivals can provide an opportunity for a leisure, social, or cultural experience that is outside the normal range of visitors’ choices. Furthermore, events and festivals can raise market awareness and boost the local economy.

Based on secondary data from books, research papers, and websites, …

Emerging Opportunities For Commercial Recreation, Joshua Carroll Ph.D.

Journal of Tourism Insights

The commercial recreation industry faces new opportunities due to the changing economic climate and its impact upon public recreation providers (Outdoor Industry Association, 2012). Those recreation opportunities historically offered by public entities are transforming and as a result recreationists are experiencing more park closures, limited hours of operation, a reduction in quality, and ultimately dissatisfaction (Crompton, 1999; Koeberer, 2011). There is a shift occurring and this opens up a wide market for new commercial recreation operators to fulfill this gap. For trail-based recreation this usually requires a sizable piece of land that often precludes most potential market interests. However, with …